Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

We are adding to our Customer Growth Marketing team, you will be responsible for developing and executing marketing campaigns aimed at driving customer expansion in EU. You will play a critical role in ensuring that our existing customers continue to derive value from our products while identifying opportunities for cross-selling.

Key Responsibilities:

• Own EU customer campaign execution to increase the quality, velocity & volume of Sales Accepted Leads (SALs)
• Collaborate with sales and product teams to identify opportunities for cross-selling additional Freshworks products and services to existing customers.
• Utilize data analytics to assess campaign performance, customer behavior, and ROI to continuously optimize marketing strategies.
• Plan and execute targeted marketing campaigns, email sequences, and content initiatives to engage and nurture existing customers.
• Partner with the Manager, Customer Growth Marketing  to develop a content and campaign plan to increase marketing touches for customers and identify a quarterly budget for digital investment, and co-own marketing ROI
• Collaborate with Product Management to build relevant in-app journeys to improve conversion
• Partner with Field Marketing to generate warm leads by introducing qualified leads to key field programs and with Digital Marketing and Product Management to build audience pools to retarget engaged audiences on digital channels and email 
• Recommend tactics to target the right audience at the right time through digital ads, email nurtures, and field tactics to move them down the funnel
• Monitor the health and profile of incoming MQLs, SALs & MQL: SAL conversion rigorously, using a strong analytical focus, and provide recommendations for optimization, and future performance improvements
• Work closely with cross-functional teams including product, sales, and customer support to ensure alignment in customer growth initiatives

• 6+ years of marketing experience with experience in integrated campaigns, field programs and demand generation 
• Proven experience in customer marketing or growth marketing, preferably in the software or SaaS industry.
• Deep understanding of the buyer journey, demand-focused content strategy, and its application to demand capture 
• Fluency in marketing analytics to help build audience segments and optimize the performance of paid and non-paid channels  
• Ability to lead in a global, matrixed organization and work cross-functionally 
• Excellent interpersonal and communications skills

These are some benefits you can expect from us in return:

• Company funded Life & Long-Term Disability insurance
• Learning & Reading budget of up to £1,000 per year
• Fitness budget of up to £30 per month
• Free yoga classes twice a week
• Cycle to work Scheme
• Fully stocked pantry with healthy fruits, snacks, gourmet coffee, and breakfast options
• Company Funded Employee Assistance Program (EAP) for both you and your family
• 25 days annual Paid-Time-Off (PTO) 
• Discounted Tax Support Services

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.