Content Specialist

  • Full-time
  • Function: Product Marketing(MAR)_INACTIVEOLD

Company Description

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation.
Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Job Description

We're looking for a skilled content writer to work with teams across the company and craft valuable content that will educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, etc. Your projects will be your own to run, with complete creative freedom, but your content will need to align with brand guidelines. You will also implement and support compliance with Freshworks compliance and information security processes.

 

Responsibilities:

  1. Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs

  2. Build and run an editorial calendar; coordinate with other content crafters to ensure standards

  3. Ensuring SEO best practices across the website, blog, and collaterals.

  4. Measure impact and perform analysis to improve critical metrics.

  5. Help with localization of process and content to ensure consistency across regions

  6. Review and implement process changes to drive operational excellence

Qualifications

  1. Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)

  2. Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon

  3. Excellent attention to detail and ability to multi-task projects and deliverables

  4. Confirmed experience working with deadlines to deliver high-quality output in a short span of time

Additional Information

- Prior work experience in SaaS product companies in domains relevant to Freshworks' suite of products.

- A proven track record of consistency in overachieving targets.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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