At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - we are building the planet’s most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits - Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

The Role:  The Production Lead is responsible for translating creative strategy into executable production plans, ensuring the successful delivery of campaigns, content, and creative assets across multiple brands and channels. Acting as the link between creative, marketing, commercial and working within the Photostudio and Production team, the role ensures work is delivered efficiently, at scale, and to the highest standards of quality.

Key Responsibilities:

• Lead the end to end production of creative campaigns, content, and brand initiatives from brief to delivery.
• Translate creative concepts into clear production plans, timelines, resource requirements, and delivery schedules.
• Line manage and develop production team providing coaching, direction, performance management, and workload prioritisation.
• Allocate resources across projects and production streams to ensure efficient delivery against business priorities.
• Partner with creative, brand, marketing, digital, and studio team to align priorities and ensure successful execution.
• Manage project budgets, timelines, risks, and dependencies to achieve agreed outcomes.
• Ensure all outputs meet quality, brand, legal, and platform standards.
• Drive efficient production processes, resource planning, and workflow improvements to support scalable delivery.
• Support the adoption of new technologies, automation, and AI-enabled production capabilities.
• Lead cross-functional teams and external partners to deliver projects on time and to the required standard.

• Significant experience in creative production, campaign delivery, content production, or studio operations.
• Strong project management, planning, and stakeholder management skills.
• Experience managing large-scale, multi-channel creative programmes.
• Commercially minded with the ability to balance creative quality and operational efficiency.
• Experience within retail, digital, media, marketing, or agency environments desirable.
• Creative and analytical professional, balancing big-picture trends and detailed commercial performance.
• You will have a forensic commercial mindset, always considering the commercial impact of any decision.
• Someone who is comfortable juggling multiple projects acting both decisively and instinctively without support from managers.
• Able to demonstrate Frasers Principles:
  • Own it - Will take pride in what you do with confidence, but not overconfidence. It’s important you take ownership of your decisions, stand by your convictions and reason with contradiction.
  • Think without limits - See the possible in impossible and will be open-minded and humble, not afraid to take a risk if it’s the best option for the business.
  • Be Relevant – Being relevant to the industry, market trends and up to date processes

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.