In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence and we’re here to make this potential a reality by empowering them with the Freedom to Succeed. 

We empower them with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.   

Founded in 1998 to offer online trading for retail clients, the Exinity Group is now over 25 years old and has provided leveraged trading to over 2 million customers through our global power brands, including FXTM and Nemo, giving them access to equity, commodity and FX markets across the Middle East, Asia, and Africa. 

Exinity is an energetic and diverse company with central offices in the UAE, Cyprus and the UK, plus a number of smaller hubs globally. We’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

We are seeking a Senior Brand Specialist to help shape, protect, and evolve our brands across all touchpoints. In this role, you will create and translate brand strategy into compelling, consistent experiences that build trust, credibility, and emotional connection in a highly regulated financial services environment. You’ll partner closely with marketing, product, legal, and external agencies to ensure our brands show up clearly and confidently for customers.

Key Responsibilities

Brand Strategy & Stewardship

• Execute and refine brand strategy to support business growth and customer trust across multiple brands
• Act as a brand guardian, ensuring consistency across channels, products, and communications
• Maintain and evolve brand guidelines, voice, and visual identity

Campaigns & Marketing Support

• Act as brand strategist for integrated marketing campaigns (digital, content, social, paid, events)
• Manage creative teams and creative agency to deliver marketing campaign materials
• Collaborate with performance, product, and content teams to ensure brand alignment
• Review and approve creative assets for brand consistency and regulatory compliance

Cross-Functional Collaboration

• Partner with Product, Value Proposition, Sales & Service, Legal/Compliance, and Customer Experience teams to embed brand thinking across the organization
• Support brand storytelling across customer journeys, from acquisition to retention
• Manage agency relationships and external creative partners as needed

Insights & Measurement

• Monitor brand health metrics (awareness, perception, trust, consideration)
• Use insights to optimize messaging, positioning, and creative effectiveness
• Conduct competitive and market analysis to inform brand decisions

Leadership

• Serve as a brand subject-matter expert and advisor to internal stakeholders

• Champion best practices in brand management within financial services

Required

• 6–9+ years of experience in brand marketing, preferably in financial services, fintech, or another regulated industry
• Strong understanding of brand strategy, positioning, and storytelling
• Experience working cross-functionally with creative, product, and compliance teams
• Excellent written and verbal communication skills
• Proven ability to manage multiple projects in a fast-paced environment

Preferred

• Experience of working in a brand or creative agency
• Experience of working with multiple brands simultaneously
• Experience with brand measurement tools and customer research
• Agency management experience
• Familiarity with digital-first brands and omnichannel marketing
• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA a plus)

Benefits

• Competitive salary
• Discretionary performance related bonus
• Medical Insurance
• Paid sick leave days for self and for taking care of your dependents
• Hybrid working policy
• A focus on your wellbeing, including talks and access to self-development tools
• Flexi benefits / Quarterly allowance