We believe the power of risk-driven investing can help anyone achieve a better life. And we’re here to make this potential a reality for an emerging global generation.  

We provide individuals in the world’s fast-developing economies with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.  

Our story goes back to the first days of online Forex trading - a pioneer of the Metatrader platform, Alpari, expanded rapidly in the world’s emerging markets and was joined in 2011 by our sister brand, FXTM. Now, we are adding further brands to our portfolio. Together, both brands have built a leading global presence in online trading serving over two million clients in 150 countries from regulated centres across four continents. 

Exinity is an energetic and diverse company with offices across Europe, Asia and Africa, and we’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company. 

The AVP, Market Insights, Asia will be a key driver of the regional marketing strategy by delivering deep, actionable trading insights into market trends, client trading behavior, and competitive dynamics across key Asian markets, including China, Vietnam, Thailand, Malaysia, and the broader Southeast Asia region.

This role is ideal for a strategic marketer with a strong trading analytical mindset, deep understanding of the retail trading and Forex industry, and the ability to translate complex trading data into compelling content and business recommendations. Fluency in English and Chinese is essential, as is the ability to develop localized, insight-driven trading content that supports brand positioning, client acquisition, and engagement throughout the customer lifecycle.

Key Responsibilities: 

Trading Market Insights, Trend Analysis and Content Creation:

• Analyze market trends in the Forex industry and related financial markets to identify opportunities and risks for the business.
• Produce high-quality market analysis content (e.g., daily/weekly market updates, trend reports, economic event analyses) in English and Chinese to educate and engage clients.
• Translate complex market data and insights into clear, actionable, and compelling content for both retail and indirect audiences.
• Ability to develop compelling value propositions by conducting in-depth competitor analysis across product features, pricing, positioning, and support on content marketing strategies; translating insights into differentiated messaging that resonates with target audiences and supports commercial goals.
• Collaborate with the business insights and dealing teams to ensure content accuracy and relevance.

Content Strategy Development and Execution:

• Develop and implement localized content strategies for key Asian markets, aligned with the company’s objectives and customer needs.
• Create and manage content strategies across all client touchpoints, including websites, client portals, social media, CRM, trading platforms, and educational materials.
• Conduct content audits, gap analyses, and competitor analyses to identify opportunities for improvement and ensure alignment with commercial and risk mitigation strategies.
• Determine the most effective content formats (e.g., articles, videos, infographics, webinars) to engage target audiences and achieve marketing goals.
• Deliver value-driven content tailored to different stages of the customer lifecycle (awareness, acquisition, onboarding, conversion, retention, reactivation).

Performance Analysis and Optimization:

• Analyze trading content metrics (e.g., engagement, traffic, conversions) to identify trends, anticipate customer needs, and refine strategies.
• Establish KPIs and reporting frameworks to measure the success of content marketing efforts. 
• Monitor competitor trading products, pricing strategies to identify opportunities for differentiation and improvement.

Collaboration and Leadership:

• Work closely with cross-functional teams (e.g., acquisition, website, CVM, business insights) to ensure content and social media efforts are aligned and leveraged effectively.
• Collaborate with internal and external content contributors, providing clear briefs, managing deliverables, and ensuring editorial quality.
• Lead trading related risk mitigation and crisis management efforts, ensuring timely responses to incidents and compliance with regulatory requirements.
• Host or support educational webinars and market outlook presentations to engage clients and build brand authority.

Content Creation and Delivery:

• Write high-quality Forex market analysis articles and create educational content in English and Chinese with a quick turnaround time.
• Conduct webinars in English and Chinese to support client acquisition, retention, and upselling efforts.
• Develop multimedia content (e.g., infographics, videos, presentations) to enhance brand storytelling and engagement.

Education and Experience: 

1. Bachelor’s degree in Marketing, Communications, Advertising, Finance, Economics, or a related field.
2. Strong understanding of the Forex market, including the ability to create market analysis content and conduct educational webinars.
3. At least 5 years' experience in content marketing, market research, or analytics, preferably within the financial services or Forex industry.

Skills and Competencies: 

1. Exceptional copywriting and content creation skills in English and Chinese (a must).

2. Strong analytical and storytelling abilities—able to turn insights into impactful narratives and marketing assets.

3. Experience in conducting webinars and creating multimedia educational content.

4. Excellent communication, presentation, and organizational skills.

5. Ability to think strategically while managing details and meeting deadlines.

6. Design sensibility to envision and create multimedia content (e.g., infographics, videos).

7. Ability to collaborate effectively with diverse teams and manage cross-time zone work schedules.

Personal Attributes: 

1. Creative problem-solver with a passion for generating innovative ideas. 
2. Strong leadership skills with the ability to manage projects and teams under pressure. 
3. Results-driven mindset with a focus on achieving KPIs and business objectives. 

Nice to Have: 

1. Experience in the financial industry, particularly in Forex or trading. 
2. Familiarity with regulatory requirements in key Asian markets (e.g., China, Thailand). 
3. Experience with crisis management and risk mitigation strategies. 
4. Knowledge of additional Asian languages (e.g., Thai, Korean) is a plus. 

Benefits:

• Competitive salary
• Medical insurance
• Discretionary performance related bonus
• Paid sick leave days for self and for taking care of your dependents
• Hybrid working policy
• A focus on your wellbeing, including talks and access to self-development tools
• Global Employee Assistance Programme
• Quarterly cash allowance