Synopsis

Play a key role in advancing Etihad Airways' Performance Marketing capabilities by driving the strategy, delivery, and optimization of marketing technology, data, and digital acquisition solutions. Enable measurable growth through customer acquisition, conversion optimization, campaign automation, and performance analytics.

Accountabilities

• Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads.
• Translate business objectives into product requirements, user stories, and scalable technology solutions.
• Drive market research, competitor benchmarking, and performance insights to identify growth opportunities.
• Champion MarTech and AdTech solutions that enhance acquisition, targeting, personalization, automation, and measurement.
• Lead the design and delivery of cross-functional performance marketing initiatives across paid and owned channels.
• Identify capability, data, and technology gaps, recommending solutions to improve marketing effectiveness and ROI.
• Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting.
• Manage and prioritize product backlogs, ensuring alignment with business goals.
• Act as the voice of the customer and key business stakeholders throughout the product lifecycle.
• Define and track key metrics including ROAS, CPA, CAC, conversion rate, and attribution performance.
• Participate in Agile ceremonies and support ongoing product delivery and optimization.

Education & Experience

• University degree in Marketing, Business, Technology, or a related field.
• 3–5 years' experience in Performance Marketing, Growth Marketing, or Digital Acquisition.
• Strong understanding of paid media, web analytics, attribution, marketing automation, and customer data platforms.
• Aviation or travel industry experience preferred but not essential.
• Agile certification preferred but not essential.

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.