Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

As a Site Experience Executive, you will have experience with sport and online sports betting. You will understand how to manage a sportsbook that optimises requirements while creating a fun, enjoyable and trouble‑free experience for the customer.

Reporting into the Head of Sportsbook Content, the Site Experience team is accountable for the quality, accuracy and tactical positioning of the sports betting managed content for the Core UK Digital Brands on all platforms for Digital and Retail channels.

With localisation, segmentation, personalisation and cloning technology, you will ensure that the betting events and promotions we present on our sites are always relevant and engaging to the current audience and platform.

In short: getting the right content, in front of the right people, at the right time.

What you will do

• Proactively execute the Content Strategy by planning the display of betting, promotional and engagement content on Core UK Digital Brands' sportsbooks and in‑store SSBTs.
• Create detailed schedules to allow the Content Delivery Team to build betting modules, banner creative, navigation links and promotional pages for display.
• Monitor and assess the output of the Content Delivery team, reactively tailoring the content or requesting schedule changes as the dynamic nature of sports betting dictates.
• Track and react dynamically to key trends and metrics to prioritise available content, making data‑based decisions to feed back and implement changes to the Content Schedule and Strategy to optimise the customer journey, highlight up‑sell opportunities and drive revenue.
• Plan and display individual instances of acquisition, retention and customer segment‑specific content; proofread, prioritise and position this content to align with press, CRM and the sports schedule.

• Extensive sports and betting knowledge.
• Experience in the usage of content management systems on a multi‑territory platform.
• Excellent knowledge of the English language with exceptional skills in spelling, punctuation and grammar, including a keen eye for detail.
• Able to work on a shift based rota inc weekends (days)

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like:

• Generous group bonus scheme
• Hybrid working
• Private medical insurance
• Pension Scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Sharesave Scheme

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

#LI-Hybrid

Equal Opportunities.

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.