Social Media Analyst
- Full-time
- Department: Marketing Agency
- Job Family: Creative
Company Description
EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.
Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.
Job Description
WHAT DOES A SOCIAL MEDIA ANALYST DO?
Social media platforms are constantly changing. Pharma marketing is closely regulated. This means that creative solutions are required to achieve client goals. If the intersection of these two concepts sounds interesting, this job might be for you. Your problem-solving skills will be put through the paces as you assist healthcare companies in developing social media content, monitoring plans and reporting criteria.
In this role, the qualified candidate will manage multiple projects and be responsible for the day-to-day creation and posting of content for several social profiles. Monitoring of assets and reporting on KPIs happens regularly, so this person should be comfortable with developing dashboards and crunching numbers. Social listening research also occurs on a regular basis and the candidate should generate insights based on this data to drive future positioning, content and planning.
The Social Media Analyst is a go-to resource for providing trends and data about this social segment as it relates to a client’s overall business and target audience. The ideal candidate personally enjoys social media, demonstrates excellent writing skills, and has experience working in social media community management, monitoring/listening tools, and turning social listening data into insights and strategic opportunities.
Qualifications
WHAT ARE WE LOOKING FOR?
- Bachelor’s degree (or equivalent education plus professional experience) required
- 1-3 years of related industry experience; digital advertising agency experience a big plus
- Knowledge of marketing and advertising; understanding of digital marketing, and familiarity with paid/owned social media and technology is preferred
- Strong strategic and problem-solving skills and ability to work in a team environment with different personalities
- Technical knowledge of and insight into social media
- Proficiency with business software (MS Office) and online tools
- Excellent interpersonal and writing skills
- Detail-oriented; solid organizational skills
- Minimal travel required
Additional Information
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.