Fashion and lifestyle, 6.500 employees, 13 department stores, online shops in Germany, Poland, Austria, Belgium, Luxembourg, Spain, Italy, the Czech Republic, the Netherlands and Switzerland, over 2.000 brands, 25 restaurants & confectioneries, 15 first-class services, three hairdressing salons and always a special shopping experience - that's Breuninger. A traditional company that goes international, clearly defines its goals and creates innovative opportunities.

As the Marketing Manager for Poland (PL) and CEE, you will be responsible for identifying, planning, and executing integrated marketing and communication initiatives tailored to these markets.  

This newly established role is part of the Brand Marketing team and works closely with the Country Manager PL as well as cross-functional teams including Brand Creative, Media, Buying, CRM, Analytics, Onsite. You will manage external partners and energize our international network to bring Breuninger’s brand to life in a relevant and impactful way – contributing to our ambition of becoming Europe’s leading omnichannel player. 

The ideal candidate is an experienced marketing professional with an international mindset and a strong ability to translate global strategies into impactful local execution. You are a self-starter who takes initiatives and ownership, and thrives in dynamic, fast-paced environments.  

You bring a hands-on, proactive attitude, can easily juggle multiple projects, and are always focused on results. You enjoy working with complex processes, continuously seeking improvements, and collaborating effectively across teams to drive the brand forward. 

• Develop and execute a holistic marketing and communications strategy for Poland 
• Implement global brand campaigns to ensure regional relevance and maximum impact 
• Plan and manage influencer and PR campaigns as well as brand activations like events and collaborations
• Manage external agencies (PR & Influencer), to maintain a consistent “always-On” brand experience
• Act as a strong brand ambassador, ensuring a unified tone of voice and messaging across all local touchpoints
• Identify and act on local market opportunities to increase brand awareness and customer engagement
• Collaborate closely with internal teams and stakeholders across functions and regions

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field 
• Fluent in German/English, Polish is required 
• 5+ years of experience in brand marketing or communications, ideally in a lifestyle, fashion, or consumer-facing environment 
• Experience in Fashion eCommerce is a plus 
• Proven expertise in PR and influencer marketing (must-have) 
• Proven experience in planning and executing integrated marketing campaigns 
• Excellent communication and presentation skills 
• Strong project management and organizational skills, always with a solution-oriented mindset 
• Deep understanding of the Polish market, including local consumer behavior, competitive landscape and market trends 
• Knowledge of the Czech market and other CEE markets is a plus 
• Emotionally intelligent team player with excellent stakeholder management skills  
• Willingness to travel within Poland and to the German headquarter 
• Openness to hybrid work in Warsaw local Office 

With us you will have the opportunity to work in a modern, agile and appreciative environment. Does this appeal to you? You will find a team at Breuninger in which you can feel comfortable and make a lasting impact.

Attractive salary package with company pension plan and social benefits such as vacation pay and Christmas bonus

30% employee discount on all products online

Personal and professional development opportunities including the management development program

Expansion The opportunity to actively shape the market for Breuninger

Family-friendly working hours for your work-life balance

Remote work with a great flexibility

Maximum flexibility for vacation days in the form of additional paid vacation days through salary conversion

Have we aroused your interest?

Then we should get to know each other quickly.

If you have any questions, please do not hesitate to contact Sabrina Rösch.

We look forward to receiving your detailed online application with details of your availability and salary expectations.