Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

We’re looking for an Educational Content Producer, Video to lead the creation of high-quality instructional and educational content across video and photography. This role combines creative direction, hands-on production, and operational excellence, requiring someone who can develop compelling learning content while building scalable systems that support rapid content creation and updates.

The ideal candidate is an experienced producer and content creator who thrives in a fast-paced environment, enjoys solving workflow challenges, and can balance creative storytelling with production efficiency. They will play a key role in helping scale educational content output while maintaining accuracy, consistency, and a high-quality learner experience.

Responsibilities

Content Production & Creative Leadership

• Lead the creative vision and execution of educational video and photo content from concept through final delivery.
• Develop storyboards, shot lists, and production plans that effectively communicate educational objectives and learning outcomes.
• Direct and produce instructional content that clearly communicates product features, workflows, and best practices.
• Manage all aspects of production, including planning, scripting support, filming, editing, post-production, and asset delivery.
• Create motion graphics, animations, and other visual elements that enhance instructional content and learner engagement.
• Perform video color correction and color grading to ensure a polished, professional, and consistent visual experience.
• Ensure content aligns with brand standards, educational objectives, and audience needs.

Workflow & Process Optimization

• Build, document, and optimize scalable production workflows that support rapid content creation and versioning.
• Develop repeatable systems for producing multiple content variations across products, languages, platforms, and formats.
• Identify opportunities to improve efficiency through automation, templates, AI tools, production software, and process improvements.
• Establish best practices for content organization, asset management, and production operations.

Content Operations & Planning

• Support prioritization and execution planning across educational content initiatives.
• Collaborate with cross-functional teams to align production schedules with product launches, updates, and business priorities.
• Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
• Help forecast production needs and recommend solutions to support growing content demands.

Quality & Continuous Improvement

• Maintain a high standard of production quality, accuracy, and consistency across all educational content.
• Quickly adapt content to reflect product updates, feature changes, and evolving customer needs.
• Evaluate production performance and recommend improvements to increase efficiency and effectiveness.
• Stay current on emerging tools, technologies, AI capabilities, and production techniques that can accelerate content development.

Required Experience

• 5+ years of experience in video production, content creation, multimedia production, or a related field.
• Proven experience producing instructional, educational, training, or how-to content.
• Experience developing storyboards and translating concepts into compelling visual learning experiences.
• Experience creating animations, motion graphics, and other multimedia assets.
• Strong portfolio demonstrating end-to-end ownership of video and photo projects, including educational or instructional content.
• Experience managing multiple projects and deadlines in a fast-paced environment.

Technical Skills

• Advanced video production, editing, and post-production skills.
• Strong photography and photo editing capabilities.
• Experience with color correction and color grading workflows.
• Proficiency with:
  • DaVinci Resolve Studio
  • Adobe Premiere Pro
  • Adobe Creative Suite (including After Effects, Photoshop, Illustrator, and Audition)
  • Google AI Studio
  • Adobe Experience Manager (AEM)
  • Miro
  • Figma
  • Airtable
  • Microsoft Office Suite
• Knowledge of production workflows, asset management, and content versioning processes.

Desired Skills & Attributes

• Strong problem-solving mindset with a passion for improving workflows and processes.
• Ability to build efficient, repeatable systems that scale content production.
• Excellent organizational and project management skills.
• Strong communication and collaboration skills.
• Ability to balance creative excellence with operational efficiency.
• Experience supporting localization, international content, or multi-platform content delivery is a plus.

Application Requirements

• Portfolio submission is required and should include examples of video production, photography, storyboarding, animation/motion graphics, and other relevant educational or instructional content.

We’ve Got You Covered 

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. 

A Quick Note Before You Apply… 

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone. 

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. 

Here’s what makes someone a great fit for this role (and for this moment at Cricut): 

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust. 
• You set high standards. You take ownership, deliver quality, and hold yourself accountable. 
• You stay focused when things move fast. You prioritize what matters most and tune out the noise. 
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy. 
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here. 

One More Thing (It’s a Big One) 

This role is in-office at 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home. 

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together. 

Relocation Statement: 

• This position is not eligible for relocation assistance.  

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. 

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.