Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

From the beginning, our dream has been to help people lead creative lives by providing tools to make their do-it-yourself projects beautiful, fun, and easy. With our first smart cutting machine, we sparked a crafting revolution - and we’re just getting started. After tremendous success in the US and globally, Cricut is now expanding in Japan, and we’re seeking a talented Sales Leader to grow our footprint in this dynamic market.

Role Overview

As the Japan Sales Leader, your primary responsibility is to drive aggressive revenue growth by expanding Cricut’s sales presence across Japan. You’ll grow existing accounts, identify and open new sales channels, and lead retail and online customer relationships in both the CE and lifestyle markets. This position reports to the Asia Region Head based in Singapore.

Key Responsibilities

• Lead sales strategy for Japan and deliver on ambitious revenue and growth targets
• Manage and grow relationships with key retailers like BIC Camera, Yodobashi, Yamada, and others
• Build partnerships with local distributors and resellers
• Own sales forecasting, account performance, and pricing management
• Identify new sales opportunities and lead negotiations with potential partners
• Represent Cricut in strategic meetings with retail and channel stakeholders
• Collaborate cross-functionally with teams in Asia, the U.S., and Europe
• Ensure seamless communication and alignment with global sales and operations teams

• Minimum 10 years of sales experience in Japan consumer electronics
• Proven success launching hyper-growth B2C brands in Japan.
• Strong network and experience with Japan’s retail and online sales channels. Existing relationships with CE distributors and retailers such as Bic, Yodobashi etc.
• Expertise with platforms like Amazon, Rakuten, and Yahoo Shopping
• Solid experience in pricing strategy, margin management, and competitive positioning
• Financial acumen and exceptional negotiation skills
• Proficient in Microsoft Office (Word, Excel, Powerpoint, etc.)
• Fluent in English and Japanese
• Comfortable working in a startup-style environment: fast-paced, self-directed, and resourceful

We’ve got you covered
At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…
Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

One More Thing (It’s a Big One):
This role is in-office at least 3–4 days per week.
We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.