Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 78,000 people in 54 countries and markets. 

Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2025, the Tires group sector generated sales of 13.8 billion euros. Continental's tire division employs more than 56,000 people worldwide and has 19 production and 16 development sites.  

Kick-start your career with Continental Tires APAC through our Functional Proficiency Program (AFPP)—a structured graduate journey designed to fast-track high-potential talents into future specialists and leaders.

What you’ll experience:

• A 12-month structured program with 4 cross-functional rotations
• Exposure and network opportunity to APAC regional business operations
• Hands-on learning in Hands-on exposure to product management, pricing strategy, market intelligence & analysis
• Real business projects with international stakeholders
• Coaching and mentorship from experienced leaders

Your learning journey includes:

• Product lifecycle management and portfolio positioning
• Pricing strategy, margin management, and market competitiveness
• Understanding customer segments, channels, and tire industry dynamics
• Applying data-driven insights to commercial decisions

The program begins with an on-site regional welcome week at the Tires APAC headquarters, helping you connect with peers, leaders, and mentors from day one.

• Bachelor's degree or Master's degree in Marketing, or related fields
• Minimum 1-3 years of professional experience in Brand Communication, Social Media Management, or related marketing communications functions
• Demonstrated proficiency in international and multicultural business environments with proven ability to operate effectively across diverse organizational contexts
• Advanced expertise in Marketing Communications, Brand Strategy, and Digital Marketing platforms with a documented track record of professional excellence and disciplined execution
• Exceptional interpersonal and communication capabilities, coupled with a demonstrated capacity for rapid skill acquisition and self-directed professional development
• Fluency in English and Thai

Ready to drive with Continental? Take the first step and fill in the online application.