Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact.

About the Role

This is a newly created, high-impact commercial role that sits at the intersection of Business Development, Lead Generation, Customer Success, and Sales Operations. You will own the full lifecycle of merchant growth — from generating qualified leads, to improving merchant performance post-onboarding, to building scalable systems and automations that increase efficiency and drive revenue outcomes.

You will be responsible for helping merchants succeed on the platform by using data-driven insights, while simultaneously building acquisition pipelines through performance marketing and lead generation systems. A core part of the role is designing and implementing AI-enabled workflows and automation across lead generation, merchant engagement, and reporting — making sales and account management processes more scalable and repeatable.

This role requires strong commercial instincts, comfort working with external merchants, and the ability to coordinate seamlessly with internal stakeholders across Sales, Sales Ops, Data, and Marketing. You will act as a force multiplier for the sales organisation by improving both top-of-funnel efficiency and post-sale merchant utilisation.

What You Will Do

1. Drive Merchant Growth Across the Full Lifecycle (Acquire → Activate → Expand)

Own end-to-end merchant growth outcomes for SME and professional sellers in Singapore and Malaysia by combining acquisition, activation, and expansion levers.

• Drive merchant activation and post-onboarding success by analysing performance data (views, conversion, spend, response rates) and translating it into clear, prioritised growth actions.

• Identify underperforming and high-potential merchants and proactively improve utilisation through targeted campaigns and playbooks.

• Run structured merchant incubation and lifecycle programs (onboarding, first 30–90 day activation, monthly performance reviews, and re-engagement flows).

• Execute VVIP and high-value merchant programs to deepen engagement and increase spend (awards, campaigns, physical + digital assets, recognition initiatives).

• Capture and scale merchant success stories through structured content workflows (video, case studies, social amplification).

2. Build and Optimise Demand Generation Engines (Paid + Outbound)

Own scalable lead generation systems that consistently feed qualified merchants into the sales pipeline.

• Manage and optimise Facebook Lead Generation campaigns end-to-end (creative testing, targeting strategy, budget allocation, CPL optimisation, and performance iteration).

• Build outbound lead sourcing pipelines using web scraping, enrichment, and qualification workflows to continuously generate new merchant opportunities.

• Improve lead quality and conversion rates through tight feedback loops with Sales teams, iterating on targeting, messaging, and segmentation.

• Own performance tracking across acquisition funnels, including CPL, conversion rates, pipeline contribution, and ROI efficiency.

• Continuously experiment with new acquisition channels and creative approaches to improve cost efficiency and lead quality.

3. Systematise Sales & Merchant Operations (RevOps for SMB Growth)

Design and maintain scalable operating systems that make merchant growth and sales execution repeatable, measurable, and less manual.

• Build structured lifecycle workflows for merchant engagement (onboarding sequences, follow-ups, campaign triggers, monthly summaries).

• Design and maintain repeatable operating systems for sales and account teams (tracking sheets, CRM workflows, incubation cycles, performance dashboards).

• Coordinate cross-functionally across Sales, Ops, Data, and Design to ensure timely execution of campaigns, assets, and merchant initiatives.

• Standardise documentation so workflows are independent of individuals and can be scaled across markets and teams.

• Continuously identify friction in sales and merchant processes and redesign them for speed, clarity, and automation.

• Support CMG commercial growth by creating compelling sales collateral, client proposals, case studies, and marketing content that enhance brand positioning, accelerate deal conversion, and enable successful market activations across the region.

5. Build AI-First Growth & Automation Systems (Core Differentiator of the Role)

Use AI and automation to fundamentally improve how lead gen, merchant success, and sales operations are executed.

• Identify and automate repetitive workflows across lead generation, merchant engagement, and reporting using tools like Clay, SleekFlow, and LLM-based systems.

• Build AI-assisted systems for lead sourcing, enrichment, segmentation, and personalised outreach.

• Reduce manual effort in sales and CS operations by designing scalable, automated workflows with clear ownership and documentation.

• Experiment with new AI tools to improve productivity, targeting accuracy, and campaign effectiveness.

• Train and enable internal teams on new systems to ensure adoption and operational continuity.

What You Will Need

• 1-3 years of experience in one or more of the following areas: customer success, business development, growth marketing, sales operations, revenue operations, or account management.

• Strong analytical skills with the ability to interpret performance data, identify growth opportunities, and translate insights into actionable recommendations.

• Experience building, improving, or operating scalable business processes, workflows, or automation systems.

• Hands-on experience managing digital lead generation campaigns, including audience targeting, creative testing, budget management, and performance optimisation.

• Experience working with CRM, marketing automation, customer engagement, or sales productivity tools.

• Strong project management and stakeholder management skills, with the ability to coordinate initiatives across multiple teams and functions.

• Excellent written and verbal communication skills, with experience creating client-facing presentations, proposals, reports, or business materials.

• Comfortable engaging directly with customers, merchants, or business partners through calls, meetings, and ongoing relationship management.

• Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail and execution quality.

• A proactive, resourceful, and growth-oriented mindset with a willingness to experiment, learn, and continuously improve processes and outcomes.

• Interest in leveraging AI and automation tools to improve productivity, business processes, and commercial performance.

Preferred Qualifications

• Experience working with SME merchants, marketplace sellers, e-commerce businesses, or digital advertising clients.

• Familiarity with lead sourcing, prospecting, data enrichment, or outbound growth workflows.

• Experience with automation, no-code tools, or AI-powered workflow platforms.

• Exposure to retail media, advertising, digital marketplaces, or related industries.

• Basic design, content creation, or creative briefing experience.

• Experience managing marketing budgets and measuring performance against commercial outcomes such as pipeline generation, revenue, or ROI.

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