Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

The Brand Partnership Specialist is a core member of the Marketing team. This role focuses on two main areas: (1) Actively hunt and develop partnerships to secure incentives (vouchers, gifts, sponsorship, …) for user growth and for B2B branding activities, and (2) Manage media relations to amplify the brand’s presence through marketing campaigns and B2B events.

Key Responsibilities

1. Growth-Driven Partnership & Incentive Management (70%)

• Partnership Sourcing & Hunting: Actively search for, contact, and negotiate with external brands (e.g., F&B, Logistics, Telco, Fintech, Household Goods) to secure:

  • For Demand Side: Vouchers, discounts, or physical gifts to drive user acquisition and activation.

  • For B2B Branding: Sponsorships, joint-event opportunities, and collaborations for B2B activities (signing ceremonies, seminars, industry events).

• Relationship & Deal Management: Build and maintain professional, long-term relationships with partners. Act as the main point of contact to ensure all agreements are executed correctly, providing clear benefits to Chợ Tốt users, brand partners, and the company.

• Incentive Strategy & Optimization: Collaborate within the Marketing team to align partnership deals with the campaign calendar. Focus on sourcing "high-demand" rewards that users are eager to redeem, analyzing redemption behavior to ensure every partnership drives measurable Marketing KPIs.

2. PR Execution & Stakeholder Relations (30%)

• Campaign & B2B Event PR: Directly execute PR plans to maximize media coverage for both Marketing campaigns and B2B initiatives (industry seminars, signing ceremonies, sponsorships, etc.). Ensure brand stories reach the target audience through effective press channels.

• Media & Authority Networking: Build and nurture "warm" relationships with journalists, editors, and representatives from industry associations. Serve as a professional and tactful point of contact for all media inquiries.

• Always-on Content Distribution: Regularly seed news, press releases, and brand images to media outlets. Ensure Chợ Tốt and its verticals (Nhà Tốt, Việc Làm Tốt, Chợ Tốt Xe) maintain a consistent, positive, and active presence in the news.

Requirements

• Experience: 2–4 years in Partnership, External Relations, Business Development, or Account Management.

• Networking & Communication: Strong ability to connect with people, build rapport quickly, and maintain long-term professional relationships.

• High EQ & Persuasion: Ability to influence and open doors through storytelling and professional charm. You know how to get a "Yes" for a deal while building a long-term strategic alliance.

• Proactive Mindset: Proactively find new opportunities, but approach them with a sophisticated, relationship-based perspective rather than a short-term transactional mindset.

• Interpersonal Skills: Tactful and professional in handling conversations with a variety of stakeholders, including brand managers, journalists, sales directors, and industry representatives.

• Proactive & Result-Oriented: A self-starter who proactively finds new opportunities and focuses on results (redemption rates, brand visibility, and user excitement).

Benefits:

• Get 15 days of annual leave and 5 days of sick leave per year

• Health insurance for employees and their family members.

• Get a 13th-month salary and annual performance bonus.

• Participate in regular team-building activities and company parties.

• Full of learning and training opportunities to grow your professional and personal skills.

• Our modern offices serve perfectly for a relaxed, yet productive work environment.

• You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.

• Chợ Tốt MKT team is a full-stack team that can deliver strategic planning, creative development to media, and event execution. When you are a part of the MKT team, you will have a chance to:

  • Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech, such as B2C Branding, B2B Branding, Creative, Digital, Growth, Design, … to equip both creative & technical skill sets.

  • Get always-on support and assistance from team members across functions when needed. We’re here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.

  • We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards, …

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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