The Bosch Group is a leading global supplier of technology and services, in the areas of automotive and industrial technology, consumer goods as well as building technology. 

Bosch established its first representative office in Ho Chi Minh City in 1994. Since 2007, Bosch has expanded its footprint in Vietnam where it has branch offices in Hanoi and Da Nang, as well as a Powertrain Solutions plant in the Dong Nai province to manufacture pushbelts for continuously variable transmissions (CVT) in automobiles. In addition, Bosch operates Bosch Global Software Technologies Vietnam (BGSV) as well as an automotive R&D center for mobility solutions in Ho Chi Minh City. As of December 31 2023, Bosch employed approximately 6,300 associates in Vietnam. Bosch has diversified businesses in Vietnam. Today, all four Bosch business sectors, namely Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology have operations in the country. Bosch Vietnam is currently active with many business divisions: Mobility Aftermarket, Drive and Control Technology, Power Tools, Building Technology, Two-Wheeler and Powersports and Sales Original Equipment, AquaEasy, Home Appliances and Supply Chain Consulting.

Additional information is available online at: https://www.bosch.com.vn/, https://www.linkedin.com/company/bosch-vietnam and https://www.facebook.com/OfficialBoschVietnam 

Job Purpose

We are looking for a highly motivated and experienced Key User Manager to drive sales, profit, and strategic relationships with large professional users in the Assembly Line & Manufacturing sector in Northern Vietnam. The role focuses on developing long-term partnerships with major manufacturing plants, assembly lines, precision mechanics, automotive, electronics, and industrial equipment contractors.

Core Responsibilities

• Full ownership of sales turnover and profit targets for assigned Key Professional Users (KPUs) in the Assembly Line segment in Northern Vietnam.
• Identify, acquire, and develop new key professional users while expanding and deepening the existing customer portfolio.
• Build and maintain strong, long-term strategic relationships with decision-makers (C-level, Plant Directors, Engineering Managers, Procurement Heads) at large manufacturing plants and assembly lines.
• Implement central user-marketing strategies and develop customer-specific solutions to increase Bosch Power Tools market share.
• Ensure the optimal product and service mix tailored to each key user’s specific applications and requirements.
• Act as the main interface and coordinator with internal stakeholders (Product Management, Marketing, Technical Support, ASA, Logistics, Finance) to deliver excellent customer experience.
• Drive cross-selling initiatives across Bosch Power Tools portfolio and related divisions.

Key Tasks

• Proactively acquire and manage key projects and tenders from large manufacturing customers.
• Negotiate and close frame contracts (long-term agreements) with key professional users in an entrepreneurial manner.
• Manage customer contact data, maintain direct high-level relationships, and ensure smooth internal coordination.
• Conduct in-depth customer portfolio analysis to understand decision-making processes, project pipelines, and infrastructure needs.
• Provide structured feedback to internal teams on user demands, applications, pain points, and market trends.
• Monitor and ensure the fulfillment of added-value services (logistics, 1st level technical support, financial solutions, after-sales service).
• Deliver commercial and product training to the customer’s sales and technical teams.
• Organize Key User events, technical seminars, and solution demonstrations.
• Develop direct sales activities while ensuring no conflict with retail channels.
• Drive TGS (Total Gross Sale) responsibility for Key User Partnership Customers, including retail sell-out and partnership development.

• University degree in Mechanical Engineering, Mechatronics, Automation, Industrial Engineering, or related technical fields.
• Minimum 5 years of B2B sales experience in the manufacturing/assembly industry, preferably selling industrial tools, tightening systems, assembly tools, or precision equipment.
• Strong technical understanding of assembly line applications, tightening tools, torque systems, and industrial power tools.
• Proven network and existing relationships with large manufacturing plants and assembly line contractors in Northern Vietnam (Hanoi, Hai Phong, Bac Ninh, Thai Nguyen, Hung Yen, Vinh Phuc, etc.).
• Experience in handling large-scale projects, tenders, and negotiating frame contracts.
• Excellent communication, negotiation, and presentation skills.
• Good command of English (both spoken and written) – able to communicate effectively with foreign customers and internal global teams.
• Willingness to travel frequently within Northern Vietnam.

Preferred Qualifications

• Previous experience working with international brands in the power tools or industrial tools sector.
• Familiarity with Industry 4.0, smart factory solutions, or automated assembly lines.
• Experience in selling to FDI (Foreign Direct Investment) manufacturing plants.
• Strong project management and tender management skills.
• Existing relationships with major automotive, electronics, or precision mechanical manufacturers in the North.

• Committed 13th month bonus
• Collaboratively yearly performance bonus
• Meal & Parking allowances
• Premium insurance for employee
• Flexible benefits
• Domestic and international training opportunity
• Career development program with buddy and mentoring program
• Good benefits of company activities, team building and year end party
• Opportunity to work in global projects of fast developing company and being a part of innovation team contributing initiative ideas to the digital transformation era

Disclaimer: 

• Bosch does not charge any fees from candidates for interview participation under any circumstances
• Bosch does not request candidates to download applications or click on any links that require fees or lack credibility
• Bosch does not collect personal information without permission
• Candidates are advised to verify the authenticity of recruitment information by visiting Bosch's official career website (https://careers.smartrecruiters.com/BoschGroup/vietnam) or contacting Bosch directly through official communication channels
• If you encounter any suspicious activity or have doubts about the legitimacy of recruitment communications, please report them immediately to Bosch Vietnam