Director, Biosimilars Payer Marketing
- Full-time
- Region: US
- Department: Market Access
Job Description
About This Role
The US Biogen Biosimilar team is looking for a Director of Payer Channel Marketing (BIIB800) to lead payer marketing efforts to secure access for BIIB800, a biosimilar candidate referencing tocilizumab, anti-interleukin-6 receptor monoclonal antibody. This individual will be responsible for leading and coordinating payer access strategy as well as the development of materials to support the account field team’s engagements with payers. The individual will collaborate with a cross-functional team including the US BBU Franchise Strategy team, Marketing, Market Access & Reimbursement (MA&R), Market Research/ Decision Support, and regional and national account directors to develop content/resources to support the payer field team’s efforts in securing access for BIIB800. The candidate will report to the Head of Franchise Strategy, US BBU.
What You’ll Do
• Lead the development of a communication plan with payers to help secure access and support the successful launch of BIIB800
• Lead the development of payer marketing materials/ field team resources to support payer engagements that help secure access for BIIB800
• Manage the regulatory, medical, and legal approval process for market access tactics/resources
• Collaborate with a cross-functional team to ensure alignment on the BIIB800 access strategy and communicate BIIB800 access strategy with the payer field team
• Collaborate with the MA&R training team to ensure the payer field team has appropriate market knowledge and training on approved resources to successfully engage with payers and secure access for BIIB800
• Support/help prepare the field team for payer discussions at managed market professional organization events (AMCP, PCMA)
• Collaborate with the HEOR team to identity relevant HEOR/RWE studies that can be integrated into payer materials to support access for BIIB800
• Engage in regular communications with the payer field team leadership and teams to understand their needs and receive feedback/input on resources
• Help build a team focused on performance while also creating an environment focused on people development and culture
• Attend all compliance and other required training and maintain a learning and growth mindset
Who You Are
You are a proactive, planful, detail-oriented, collaborative leader who enjoys working in a fast-paced entrepreneurial environment. You enjoy working on strategic initiatives as well as the execution of tactics to support brand access strategies. You have significant market access experience as well as a deep understanding of payers and the supporting resources that enable effective engagement. You are organized, analytical, a good listener with strong integrity and commitment to do the right thing, who can incorporate feedback/insights into high-quality deliverables, an excellent communicator, and someone who can manage and effectively prioritize multiple workstreams to help the business achieve its access goals.
Qualifications
Required Skills
• 7+ years of industry experience in related positions including payer marketing, marketing, sale, and account management-related activities
• Proven performance in developing winning strategies for product access
• Demonstrated understanding of buy & bill dynamics, formulary management and the growing areas of specialty management inclusive of biosimilars
• Understanding of pricing, contracting and ASP dynamics; ability to leverage this knowledge/experience to develop resources to support payer field team engagements
• Proven ability to operate within a complex matrix environment and excellent cross-functional collaboration skills
• Prior experience interfacing with and communicating to internal executive staff and field-based leaders managing customers
• Ability to develop a strategic launch plan to support product access and implement the plan
• Demonstrated ability to manage regulatory, medical, and legal approval process for market access tactics/resources
• Strong integrity and a commitment to do the right thing
Preferred Skills
• Bachelor’s degree in business, health policy or related field equivalent experience required; MBA or comparable master’s degree preferred
• Previous biosimilar experience preferred
Additional Information
Why join Biogen US Biosimilars Business Unit?
The US Biogen Biosimilars Business Unit (US BBU) is seeking great talent to help shape the future of healthcare in the US. The US BBU is committed to advancing care for patients in need of life changing therapies. With the recent launch of our first biosimilar (BYOOVIZ), our team is committed to commercialization in multiple biologic categories and product launches. As recent industry reports suggest, Biosimilar products in US healthcare have an opportunity to exceed $100 billion USD of savings during the next five years – Biogen is committed to being at the forefront of this opportunity for patients and the US healthcare system.
The US BBU puts patients first, while providing outstanding service for our customers and opportunities for our people to develop exciting, rewarding careers. By joining the US BBU, you will become part of a global business unit laying the foundations for sustainable growth and building our organization from the ground up. You will develop and deliver strategies that make more affordable biologic treatments accessible to patients in multiple therapeutic areas. You will be part of a team of people who are empowered to work with autonomy, agility, and determination to deliver for patients. US BBU presents a unique opportunity for committed experienced professionals who are ready to unlock the potential of biosimilars to transform more lives.
The base compensation range for this role is $171,600 to $285,900. Base salary is determined by a combination of factors including, but not limited to, job related years of relevant experience, internal equity, and location of the job. Additionally, this role is eligible for participation in Biogen’s LTI grants and other incentive programs. Biogen offers a full range of benefits that include medical, dental, life, long and short-term disability insurances, vacation, end-of-year shutdown, and 401K participation and matching contributions.
All your information will be kept confidential according to EEO guidelines.