About This Role

The Senior Manager, Payer Channel Marketing - Neuromuscular Disease(NMD) is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for our neuromuscular degeneration franchise.  In this role, the individual serves as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of optimizing the access & reimbursement process.

What You’ll Do
•    Lead the market access strategy and development of payer and reimbursement marketing initiatives for two therapies within our NMD franchise.
•    Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams.
•    Establish value narrative and execute multichannel campaign to deliver it; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs.
•    Collaborate with National/Regional Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs.
•    Develop strategies and frameworks for access and reimbursement engagement. Develop pull/push-through strategies and tactics and roll out to the field reimbursement team effectively. 
•    Develop the annual brand plan from a Market Access and Reimbursement perspective, while ensuring alignment with the US brand and global teams
•    Manage our vendor agency of record as well as the regulatory & legal materials review process to ensure fulfillment and execution of projects and tactics within budget. 

Who You Are
You love working collaboratively across the business to design and execute solutions to complex business challenges. You are a strong communicator who can craft a strong story and deliver it in a compelling way. You are attentive to details and thrive in a fast-paced environment where you are accountable for decision-making and results.

#LI-KK1

•    5+ years prior experience in the biotechnology and/or pharmaceutical industry, including 1+ years in the payer/reimbursement/patient services space
•    Strong understanding of health care delivery and payment/insurance systems in the US
•    Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
•    Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
•    Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results  
•    Experience of managing multiple demands and priorities on time and under business constraints
•    Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy

Education: Bachelor's degree required; graduate level degree preferred

Preferred Skills
•    Orphan/rare drug experience preferred
•    Launch experience preferred

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.