About This Role

The Associate Director HCP Marketing, P2P will be a critical role and visible leader within the US Marketing Team, overseeing Peer to Peer and KME (Key Medical Experts) tactics and strategies to drive education in a competitive environment.

This position is responsible for analysis of insights to drive key strategic choices for our rare disease SMA franchise. This position will focus on peer-to-peer strategy across channels, disease education activities, KME engagement and management, and congress strategy and execution. The ideal candidate would have an expertise in developing compelling HCP messaging, have a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of congresses and HCP interactions. 

The Associate Director HCP Marketing, P2P will lead and set the direction for competitive strategy and planning within all peer to peer activities including, disease education, congresses, and KME engagements settings. S/he will partner with leadership to prioritize innovative marketing strategies to drive focused and compelling messaging in an emerging competitive landscape.

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What You’ll Do

The ideal candidate will hit the ground running to lead peer to peer efforts in a dynamic and competitive market environment. S/he will cross-functionally develop strategic plans and identify expert external partners to execute key solutions to enhance HCP education.  

• Success in deep commercial marketing expertise, and leading implementation across the matrix
• Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
• Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility.
• Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
• Excellent communication skills that lead to proactive, clear internal and cross-collaboration communication

Who You Are

You are passionate about peer to peer to marketing with a high aptitude for science. Your strengths lie in creating compelling marketing materials.  Inquisitive by nature, you will enjoy building relationships with KOL’s and driving innovation. You thrive in a fast-paced, dynamic environment.

• Seasoned commercial professional, with 10+ years of commercial experience, within those, 5+ years of marketing or marketing adjacent experience.
• Minimum of 4 years biotech/pharma marketing experience. Rare Disease or Neurology experience a plus.
• Ability to analyze data and insight to create compelling messages.
• Must exhibit leadership skills and have an ability to influence without authority.
• Self-starter who functions well both independently or within a team. People management experience is a plus.
• Acts as lead of key vendors, including assessments and RFP decisions.

Education

• Bachelor's degree required; MBA preferred

Employment Category

• Full-Time Regular

This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for SMA.