Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.  

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.  

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers. 

With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.   

Believe is a simplified joint-stock company under French law. Learn more at www.believe.com 

Ready to #setthetone with Believe? 

People Director, India & South Asia

Direct Line Reporting: Vice President – HR, International

Dotted Line Reporting: General Manager, Operations – India & South Asia

Role Overview:

The People Director will be a strategic and operational leader responsible for shaping and executing the organization’s people strategy. This role partners closely with senior leadership to enable business growth, build strong organizational capability, ensure compliance, and foster a high-performance, inclusive culture.

The People Director leads a team of 7 people, including 3 HRBPs/TAs, HR Operations, L&D and Facilities, providing HR support for over 300+ employees.

Key Responsibilities:

• Serve as the primary HR partner for the India & South Asia geography, translating Group priorities into locally relevant people strategies. Additionally, the People Director will be responsible for providing HR governance for the Global Operations team and the setup of Capability Centre for Operations such as Finance, Data analytics, etc.
• Support scale, capability maturity, and global delivery expectations. Align Capability Centre HR practices with global standards while ensuring compliance with local regulations. Enable workforce planning, talent pipelines, and succession for critical Global roles.
• Own and drive the end-to-end HR agenda, including strategy execution, workforce planning, compliance governance, talent management, and change initiatives, while ensuring alignment between local business needs and global objectives. Oversee end-to-end talent acquisition for BU, Global Operations and Capability Centre roles.
• Partner closely with local leadership to support business requirements and build people readiness for change. Translate Group HR strategy into actionable local plans, ensuring cultural relevance and legal compliance.
• Lead and coordinate local change, transformation, and employee engagement initiatives, and support the integration of newly acquired teams (PMI) to ensure cohesion with existing operations.
• Ensure ongoing compliance with local Labor laws and Group HR policies, while providing workforce insights that support cross-functional and transversal alignment. Act as a local champion for Diversity, Equity & Inclusion by adapting global DE&I priorities to local realities.
• Hold the annual and long-range budgeting for People costs, Administration, and Facilities across Units. Partner with Finance to plan and control headcount budgets, compensation costs, benefits, hiring plans, and productivity metrics. Monitor and manage administration and facilities budgets including workplace infrastructure, travel, vendor contracts, and employee services.
• This role reports in a solid-line to the Vice President – HR, International. This role leads the local HR and facilities team

Requirement:

• 15+ years of human resource leadership experience in a fast-growing international environment (technology, services, media & entertainment)
• Has proven experience in people management
• An ideal candidate will demonstrate strong business acumen and strategic thinking, with experience working with local and central teams.
• Resourceful, with a high energy level; results-oriented, a self-starter, a team player, and able to thrive in a fluid and dynamic environment.
• Possess excellent influencing and interpersonal, verbal and written communication skills and able to develop and forge positive professional relationships with all levels of the organisation
• Possess strong analytical skills and able to solve complex issues quickly and creatively

• Graduation or Post Graduation in Human Resources, or similar field

Benefits @Believe: 

#Flexibility – Just punch in leaves, not in-time and out-time 

#Office perks – a game of foosball, table tennis to bat the afternoon slump, free event pass for exclusive and limited shows, music subscription, etc 

#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture 

#Transparency – If you engage in secondary activities, simply disclose them to us.

#Sustainability – You can be a part of CSR programmes, represent yourself as a #shaper and contribute to a better future. 

Disclosure:

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.