As the B2B eCommerce Site Merchandising Manager, you will be pivotal in launching and the ongoing optimization of our Shopify website.  You will develop and execute the content strategy to create a seamless and engaging shopping experience that drives customer engagement and conversions. You will ensure a customer-first site experience while aligning with overall site management and operational goals.

This full-time position reports to the VP of Digital Experience and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

What you’ll do:

• Develop and execute a site content strategy focused on enhancing the overall eCommerce experience for our B2B customers.  Manage the content that displays to customers on the homepage and landing pages across desktop and mobile web, including owning the cross functional process of requesting content based on the site refresh calendar and uploading all content in the content management system
• Collaborate with VP Digital Experience and B2B Business Manager to build content strategy, ensuring content is both engaging and aligned with customer expectations
• Monitor customer behavior and identify opportunities to improve the user journey, enhancing overall site experience
• Communicate Creative briefs and partner with Creative team to ensure an engaging and brand enhancing shopping experience. Enhance customer journey with compelling descriptions, high-quality images, and relevant keywords to improve visibility and engagement
• Develop and maintain a clear and intuitive product categorization and navigation structure
• Partner with SEO team to implement SEO best practices to increase organic search visibility and drive quality traffic
• Use analytics tools to track and analyze website performance, leveraging insights to continuously refine the CX.  Make improvements to product sorts, search functionality, and merchandising tactics
• Provide supervision to a small team, defining tasks aligned with common goals, and fosters the professional development of team members through active discussion, feedback, coaching, and mentorship 

What you bring to the table:

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of work experience with at least 5+ years of experience in Shopify site management and content merchandising, with a focus on digital experience
• B2B experience is highly preferred
• Proven expertise in developing and executing site content strategies on Shopify that drives business outcomes
• Strong analytical skills and experience using customer insights and performance data to inform continuous site optimization
• Proficiency in SEO principles and the ability to optimize site content
• Strong understanding of the 3 C’s (Customer, Company, Competitor) and 4 P’s (Product, Price, Place, Promotion) of Marketing
• Demonstrate self-motivation and take initiative to drive progress independently
• Thrive in ambiguity by making thoughtful decisions with incomplete information
• Excellent collaboration and communication skills, with the ability to work cross-functionally across levels of seniority to align content and customer experience goals
• Travel 1-2x per year for conferences and off-sites as required

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $119,000 to $149,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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All your information will be kept confidential according to EEO guidelines.