We are seeking a highly motivated and experienced manager to lead our catalog and print marketing efforts. The role will be responsible for developing and executing the company's catalog and direct mail marketing strategies, driving revenue and business growth, and overseeing the development and management of the company's catalog products. The ideal candidate will have a proven track record of success in catalog and direct mail marketing, strong leadership, and collaboration skills, and be passionate about driving business growth through effective marketing strategies.

This full-time position reports to the Director of Marketing for Balsam Hill US (BHUS) and can work remote from any U.S. state where Balsam Brands is currently setup as an employer, which includes: CA, CO, FL, GA, ID, IL, IN, KS, KY, MD, MA, MO, NJ, NC, OH, OR, PA, TN, TX, VA, and WA. This role can also work locally in our Redwood City, CA or Boise, ID office location. Our local teams work in a hybrid model, which currently includes Tuesday and Wednesday in-office.

To ensure sufficient overlap with functional and cross-functional team members globally, some flexibility with this role's regular work schedule will be required. Most of our teams have overlap with early morning and/or early evening PST. Specific scheduling needs for this role will be discussed in the initial interview.

What you’ll do:

Overall, the Marketing Manager for Catalog and Print plays a critical role in ensuring that a company's product catalog is comprehensive, accurate, and easy to use, which in turn helps to drive sales and customer satisfaction.

• Develop and execute the company's catalog and direct mail marketing strategy to drive revenue and business growth. This includes spearheading recommendations of the right mix between house vs prospecting, circulation strategy, forecasting and understanding how to analyze detailed match-back reporting
• Oversee the development and management of the company's catalog products, ensuring that they are aligned with the company's strategic goals and customer needs
• Lead our vendor relationships with the mills, printer, and distributor. This role will lead distribution conversations, securing paper, negotiating costs, and working with our distributor to ensure catalogs and print pieces are in homes as scheduled. This role requires a strong project manager skill set to ensure deadlines are met both internally with our creative team and externally to our mills, printer and distributor
• Manage a global team of print marketing professionals, providing guidance, coaching, and support as needed across geos
• Collaborate with Merchandising, Business Management, Creative and other teams to ensure that catalog marketing initiatives are aligned with overall company objectives
• Analyze marketing data and performance metrics to identify areas for improvement and develop recommendations for optimizing marketing efforts. Being about to successfully forecast, reduce costs while improving revenue will be critical to this role’s success
• Develop and manage the catalog marketing budget, ensuring that resources are allocated effectively and efficiently and consistently look for ways to improve both margin costs and revenue
• Stay up-to-date with emerging trends and best practices in catalog marketing, enhancing our digital catalog experience and provide thought leadership and guidance to the broader organization

You’ll be successful if you:

• Have a strong understanding of the print production process and how to manage it efficiently
• Understand circulation strategies, how to best target the right customer between house vs prospecting and find areas to improve costs while increasing revenue
• Are highly organized and detail-oriented to ensure accuracy and quality in all printed materials
• Possess excellent communication skills to work effectively with designers, copywriters, and other team members
• Stay up-to-date with the latest design trends and printing technologies to produce innovative and visually appealing catalogs
• Can manage multiple projects simultaneously while meeting tight deadlines
• Have managed a team of 2 or more people in different geographies
• Have a good understanding of marketing and advertising principles to create effective print campaigns
• Are proficient in project management tools and software to track progress and manage budgets effectively
• Can analyze data and insights to improve the performance of printed materials and make data-driven decisions

What you bring to the table:

• 7+ years of experience in catalog marketing
• Bachelor's degree in marketing, business, or a related field preferred; ample experience may be accepted in lieu of degree
• Proven track record of driving business growth through effective catalog marketing strategies
• Strong leadership and collaboration skills, with the ability to motivate and inspire team members
• Excellent analytical and problem-solving skills, with the ability to analyze data, identify trends, and develop effective strategies
• Strong communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
• Experience managing budgets and allocating resources effectively and efficiently
• Strong knowledge of catalog marketing best practices and emerging trends
• A team player and collaborator approach

Travel for remote team members: At Balsam Brands, we believe that time spent together, in-person, collaborating and building relationships is important to who we are. For our newest remote Brandits, we will arrange travel to one of our local offices within your first three months of employment so you can meet and train with your new team in-person. You may also get to travel an additional 2 – 3 times a year for events such as team retreats, offsites, or learning and development opportunities.

Notes: This is a full-time, permanent position with benefits. Please submit a cover letter and resume, and only apply if you are able to live and work full-time in one of the states listed in this posting. State locations and specifics are subject to change as our hiring requirements shift. 

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines - and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes 

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

#LI-Hybrid

All your information will be kept confidential according to EEO guidelines.