About Avery Dennison:

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

Avery Dennison is an equal opportunity employer.

Avery Dennison is seeking a Marketing Communications Manager - Graphics Solutions EMENA to join our team. In this role, you will be responsible for the development and execution of the EMENA marketing and communications strategy aligned with the business strategy. You will lead and further develop a team of excellent communication professionals with a wide range of responsibilities from events, digital marketing strategy, brand strategy, 360 campaign development to out of the box product launch programs, customer and industry communication and PR. 

YOUR RESPONSIBILITIES WILL INCLUDE:

• Deliver and execute comprehensive marketing communications plans across channels (events, digital, social media, direct marketing, and PR) in collaboration with the broader marketing organization and leadership to support key business objectives 

• Ensure there is an integrated approach to all MarComm activity which is aligned and consistent with the global brand messaging 

• Collaborate, develop and drive MarComm activity that is on brand and in alignment with the business strategies

• Develop go-to-market communications plans and assets for product launches, ensuring integration with overall business and product communications strategy

• Drive and develop a strategy for content across all channels

• Lead, educate and further develop the MarComm Graphics Solutions EMENA team

• Lead pan-European events and promotional activity to ensure it supports and drives business strategy

• Write, proofread and edit copy for a variety of marketing and communications collateral

• Keep up-to-date with market, competitive and tactical information to help better introduce/implement products, programs and services to our target markets

• Support and prepare and/or write marketing communications and/or presentations for the wider organization and leadership team

• Develop and execute the digital marketing strategy

• Ensure all activity is executed to plan, within budget and ROI is analyzed and used for learning/benchmarking future activity

• Educated to degree level - English, Communications, or Marketing preferred

• 5+ years broad reaching communications, marketing, marketing communications experience or related, with a minimum of five years developing objectives and strategies for applicable communications programs.

• A broad-reaching global or EMENA marketing communications experience in an B2B environment

• Strategic thinker with an ability to align all activity to help drive commercial goals

• Proven experience with stakeholder management across various functions and regions

• Strong initiative to lead on projects where appropriate

• Excellent writing, editing, and presentation abilities

• Understanding of digital marketing landscape and best practices, with an emphasis on social media, email communications, and the web

• An innovative and entrepreneurial spirit and excitement about evolving the brand