About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

The Go To Market (GTM) Manager is responsible for developing and tracking the execution of the channel go to market plans at a global, regional and key customer level. The GTM Manager is the interface between Strategy, Solutions, Marketing and Commercial and Operational execution.

Some key activities for the GTM Manager include:

• Provide the commercial front end and factory teams with a full toolkit to successfully win in the market and execute the channel strategy

• Develop a seasonal toolkit including the SAVE model (Solution, Access, Value we create, Education) to empower and enable cross-functional teams to execute on GTM tactics

  • Ensure we have the right Solution portfolio, working closely with the market intelligence team, commercial and product line management teams to brief and develop solutions based on consumer and market needs

  • Provide guidance on the Access to our solutions, define where we play (channel, market); Ensure the merchandising and sales teams have clarity on the key seasonal priorities, initiatives and ranges

  • Articulate the Value we create, the problems we are solving in a clear and consumer friendly manner

  • Educate and train our internal and external stakeholders on our added value and our solutions with the support of HR, Sales Enablement and PLM

• Own the channel execution calendar, aligning Marketing activities with commercial and market needs

• Create clarity by measuring success, unlocking blockers and providing status updates to relevant stakeholders

• Manage internal and external stakeholders to eliminate confusion and to ensure alignment and progress

• Lead and inspire the GTM team

• Participate as a key member of the team sports channel leadership team

• Bachelor’s degree or similar experience required
• 10+ years related business experience, emphasizing sales, business development and marketing desired
• Advanced business and financial acumen needed
• Experience successfully preparing and executing go-to-market strategies
• Strategic sales management experience, international exposure preferred
• Demonstrated success in cross-regional projects or initiatives
• Experience in planning and forecasting, with practical experience in researching new opportunities and implementing successful account penetration
• Excellent organizational and people skills, project management skills, with an ability to openly convey information to team members in a timely, concise manner
• Experience in strategic leadership and negotiation
• Understanding of applicable computer systems, such as Google Suite tools and function specific software.
• Excellent oral, written communication and presentation skills
• Apparel industry relationships preferred
• External embellishments or related market experience preferred

Who we are! - Our Story:

Each of us, Every day! Eight Values. One Team!

We understand diversity and equal opportunities as enrichment for our future-oriented work at Avery Dennison. With us, teams are balanced and diverse. Because each of us is unique, and we appreciate bringing together different personalities and talents.  

Avery Dennison is an equal opportunity employer. You are interested in knowing more about our Diversity & Inclusion approach? Please go to averydennison.com/en/home/about-us/diversity-and-inclusion.html 

At Avery Dennison we do what we love, and we love what we do - Just click here, and get us to know even better: Life @ Avery Dennison (linkedin.com/company/avery-dennison/life/emea)