About Us
Sonar Spark is a forward-thinking communications firm based in New York, NY. We specialize in creating impactful strategies that help businesses connect with their audiences through innovative and targeted marketing approaches. Our mission is to empower brands with clear messaging and strong market positioning. As we continue to expand, we are looking for passionate individuals to join our dynamic team.

Job Description:
We are seeking a detail-oriented and analytical Media Planner to join our growing team. In this role, you will be responsible for developing and executing strategic media plans that align with client goals and deliver measurable results. You will collaborate closely with our internal teams and external partners to identify the most effective media channels and placements.

Responsibilities:

• Develop and present comprehensive media plans based on client objectives and target audiences

• Conduct market research and media analysis to guide planning decisions

• Negotiate with media vendors to secure the best rates and placements

• Monitor and optimize campaign performance to ensure key metrics are achieved

• Prepare post-campaign performance reports and provide actionable insights

• Work collaboratively with account managers, creative teams, and clients to ensure campaign alignment and effectiveness

Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field

• 2+ years of experience in media planning or buying

• Strong understanding of media channels including print, broadcast, digital (excluding social media), and out-of-home

• Proficient in media planning tools and analytics platforms

• Excellent communication, negotiation, and organizational skills

• Ability to manage multiple projects and meet tight deadlines

Benefits:

• Competitive salary ($70,000 - $77,000 annually)

• Opportunities for professional growth and career advancement

• Skill development through workshops and training programs

• Supportive and dynamic team environment

• Comprehensive health and wellness benefits