Performance Marketing Assistant

  • Full-time
  • Compensation: up to COP 4000000 - monthly

Company Description

This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.

Job Description

Positively Languages is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.

Key Responsibilities

  • Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.

  • Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.

  • Manage daily budgets and ensure monthly spend targets are met.

  • Prepare regular and ad hoc performance reports.

  • Collaborate with team members to identify trends and actionable insights.

  • Assist with A/B testing for ads and landing pages.

  • Conduct research on best practices and emerging trends.

  • Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.

Qualifications

Education:

  • Bachelor’s degree in Business, Marketing, or related fields.

  • Google Ads certification is a plus.

Skills and Qualities:

  • Passion for digital marketing and strong analytical skills.

  • Excellent attention to detail and a proactive attitude.

  • Team-oriented and able to work independently.

  • Fluency in written and spoken English; additional languages are an advantage.

  • Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.

  • Proficient in Excel, Word, and PowerPoint.

Additional Information

 

 

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