B2B Digital Marketing Expert
- Full-time
Company Description
Job Description
Your main responsibilities include
- Work proactively with leadership and key stakeholders to build & execute communication strategy for Delivery Speed Acceleration initiative according to given KPIs and company's business objectives
- Coordinate cooperation with Delivery Partners, Carrier Management, Customer Experience and other stakeholders to effectively communicate changes, requirements and provide the best delivery experience for merchants on the platform
- Drive inbound marketing activities to acquire and sustain merchants in the services
- Educate merchants about the service and benefits of decreasing parcels dispatch time - includes presenting on webinars or other means of communication
- Define and implement best practices, standards and processes to drive successful merchant understanding and preparation for pick seasons
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Collaborate with other internal teams (e.g. tech, product and sales) to develop and monitor strategic marketing initiatives
This is the right job for you, if you:
- Have at min. 5 years of work experience in digital marketing area (preferably in logistic or e-commerce area)
- Have 2+ years experience in planning and executing B2B marketing campaigns including target group segmentation and content creation
- Have very good knowledge of marketing processes, marketing tools, inbound marketing channels
- Have analytical approach and good problem solving skills (Tableau, DataStudio, PowerBi - analytics tools familiarity is a plus)
- Are good organizer and have the ability to manage multiple projects
- Are goal-oriented, focused on achieving high impact results
- Work effectively in English (B2+)
- Direct sales experience is a plus
What we offer
- A hybrid work model. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
- A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
- English classes that we pay for related to the specific nature of your job
- Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise
- Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)
Send in your CV and see why it is #dobrzetubyć (#goodtobehere)