About Faena

Faena creates cultural epicenters—living stages where art, design, and warm, attentive hospitality convene to craft a feast for the senses. We are a Cultural Embassy that invites guests to seek the extraordinary, shaping worlds that feel profoundly personal, welcoming, and alive.

“At Wadi Safar, we are shaping a new world where art, architecture, and nature live in harmony. Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate everyday life and inspire a new way of living.”

— Alan Faena

The Role

As Director of Revenue, Faena Wadi Safar & Faena The Red Sea, you will be the strategic architect of revenue optimisation across a world-class ultra-luxury destination cluster.

You will lead the development and execution of a forward-looking, data-led revenue strategy that maximises total commercial performance, strengthens positioning across all segments, and ensures disciplined value creation across multiple luxury assets. Acting as a key commercial leader, you will partner closely with Sales, Marketing, Operations, and Finance to ensure precision in pricing, optimal inventory control, and a consistently high-value guest mix across the cluster.

In this role, you will translate complex market dynamics into actionable commercial strategy—balancing revenue optimisation with brand integrity, experience excellence, and long-term destination value creation.

What You Will Create

Revenue Strategy & Cluster Commercial Leadership

• Define and lead the integrated revenue strategy across Wadi Safar and Faena The Red Sea
• Drive total revenue optimisation across rooms, suites, ancillary spend, experiences, and emerging luxury revenue streams
• Provide strategic direction on pricing, positioning, and demand generation aligned with destination and brand vision
• Partner with senior leadership and ownership to establish revenue targets, KPIs, and long-range commercial performance frameworks

Pricing, Yield & Inventory Optimisation

• Lead dynamic pricing, yield management, and revenue optimisation across all channels and segments
• Optimise inventory allocation across the cluster to maximise ADR, occupancy, and RevPAR while protecting ultra-luxury positioning
• Continuously analyse demand trends, competitor sets, and booking patterns to inform proactive commercial decisions
• Ensure strict rate integrity and disciplined pricing governance across all distribution channels

Forecasting, Reporting & Performance Insight

• Own end-to-end revenue forecasting, budgeting, and performance tracking across the cluster
• Deliver clear, insight-led reporting on market trends, booking behaviour, and revenue performance
• Provide actionable commercial intelligence to senior leadership and ownership to support strategic decision-making
• Identify risks and opportunities early and adjust strategy dynamically to maximise performance outcomes

Distribution & Channel Management

• Oversee integrated distribution strategy across direct, OTA, luxury consortia, wholesale, and strategic partnerships
• Optimise channel mix to enhance profitability and reduce cost of acquisition
• Ensure full system alignment across platforms, partners, and commercial infrastructure
• Strengthen direct booking performance and digital conversion across the destination ecosystem

Commercial Collaboration & Alignment

• Work closely with Sales, Marketing, Operations, and Finance to ensure fully aligned cluster-wide commercial strategy
• Support integrated demand generation initiatives across pre-opening and operational phases
• Align sales account strategy with revenue objectives and segment performance priorities
• Ensure financial discipline through accurate budgeting, forecasting, and performance governance

Team Leadership & Capability Building

• Build and lead a high-performing cluster revenue team grounded in analytical rigour and commercial agility
• Foster a culture of accountability, curiosity, and continuous optimisation across all properties
• Develop and mentor talent to strengthen regional capability and build a future-ready leadership pipeline
• Embed best-in-class revenue discipline across complex, multi-asset luxury operations

Who You Are

• A senior commercial revenue leader with extensive experience in ultra-luxury hospitality, destination resorts, or large-scale mixed-use developments.
• Proven track record of driving total revenue optimisation strategies, including pricing, yield, distribution, and forecasting, within complex and high-value luxury environments—ideally across pre-opening and operational phases.
• Deep expertise in revenue management systems, luxury distribution ecosystems, and channel strategy, with a strong understanding of high-end leisure demand, UHNW segmentation, and global booking behaviour.
• Strategic yet commercially sharp, with the ability to translate market intelligence, data insights, and demand patterns into clear revenue strategies that maximise profitability while protecting brand positioning.
• A highly analytical and forward-thinking leader, confident in influencing senior stakeholders, partnering across Sales, Marketing, Operations, and Finance, and shaping commercial decisions at ownership level.
• A strong leader of people, able to build, develop, and inspire high-performing teams, fostering a culture of accountability, precision, and continuous optimisation.
• Fluent in English; additional languages, particularly Arabic, are a strong advantage.

What’s in it for you...

• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture