The FAENA Movement is a journey of art, culture, and community. Rooted in the soulful traditions of the South and elevated by imaginative design, our culture celebrates authentic hospitality and transformative experiences. We create spaces where dreams are brought to life—through bold ideas, meaningful collaboration, and a deep sense of purpose.

As we continue our expansion into the Kingdom of Saudi Arabia, Faena Red Sea will mark a new chapter—visionary in spirit, exceptional in execution. We’re building more than a hotel; we’re shaping a world of beauty, wonder, and connection. If you’re driven by creativity, excellence, and a desire to be part of something extraordinary, we invite you to help bring this vision to life.

About the Role

As the Director of Sales at FAENA The Red Sea, you will be the strategic driving force behind the property's commercial success. You will lead and shape the hotel’s sales efforts in line with the brand’s visionary identity - where art, culture, and ultra-luxury hospitality meet. This role requires an exceptional sales leader with a strong track record in high-end resort markets, luxury travel segments, and strategic account management.

You will oversee all sales functions, including leisure, corporate, MICE, and luxury travel segments, building strong global partnerships and positioning FAENA The Red Sea as one of the world’s most coveted destinations.

Key Responsibilities

Strategic Leadership

• Develop and execute a dynamic sales strategy aligned with FAENA’s brand, revenue goals, and the unique appeal of The Red Sea destination.

• Identify and pursue new business opportunities across key luxury and emerging markets.

• Collaborate closely with the Director of Marketing, Revenue Management, and General Manager to deliver commercial excellence.

Luxury Market Expertise

• Lead efforts to engage UHNW individuals, VIP clients, luxury travel advisors, and consortia (e.g. Virtuoso, Serandipians, AMEX FHR).

• Represent FAENA The Red Sea at high-profile international trade shows, roadshows, and client events.

• Cultivate deep relationships with luxury DMCs, agencies, and global partners to drive awareness and bookings.

Team Leadership

• Recruit, lead, and inspire a high-performing sales team committed to excellence and brand storytelling.

• Coach and develop team members to nurture talent and encourage continuous learning and growth.

• Foster a collaborative, passionate, and target-driven culture within the commercial team.

Performance & Reporting

• Set, track, and exceed revenue targets across all segments.

• Provide accurate forecasting, market insights, and performance analysis to inform business decisions.

• Monitor competitor activity and industry trends to keep FAENA agile and ahead.

Collaboration & Brand Stewardship

• Work in close partnership with the FAENA corporate office to ensure alignment with brand standards and global strategies.

• Champion FAENA’s unique identity in all communications, ensuring a consistent luxury narrative across channels.

• Minimum 8–10 years of progressive sales leadership in luxury hospitality or resort environments.

• Strong network and proven track record with international luxury travel partners, MICE clients, and global accounts.

• Experience launching or opening luxury properties is a strong advantage.

• Dynamic, entrepreneurial mindset with a deep passion for culture, design, and unique guest experiences.

• Exceptional presentation, negotiation, and communication skills.

• Willingness to travel internationally and represent the brand at key events.

What Awaits You...

• The opportunity to join an international, innovative, and fast-growing group, committed not only to building new hotels but also to creating a global brand.

• The chance to challenge the norm and work in an environment that is both creative and rewarding.

• Be part of a team that is deeply passionate about creating exceptional hospitality experiences and exploring new locations with every opportunity.

• A competitive package along with plenty of development opportunities to grow within the organization.

FAENA The Red Sea is set to become a world-class destination, offering luxury accommodations, unparalleled service, and extraordinary experiences. As a member of our team, you will play a pivotal role in shaping and building the teams that will bring this iconic brand to life and ensure the continued success of the property.

If you are looking to make a significant impact on an ambitious, high-profile project and are excited to help shape the future of FAENA The Red Sea, we invite you to apply for this exceptional opportunity.