DefaultSkills

Dubai - United Arab Emirates

Full-time

At the 25hours Hotel One Central, Bedouin traditions are brought back to life and reinterpreted in a contemporary way. Here our colleagues become storytellers themselves. With a view of the Museum of the Future near the Dubai International Financial Center, everyone will find their way to us. Whether for an ice cream walk or a birthday celebration, we also enjoy spending time together outside of work. We are a colourful, diverse, professional team and love our friendly, informal culture.

COME AS YOU ARE & JOIN THE  25h TRIBE.

Job Description

How does your working day look like …

• Assist in reaching the website sales targets and distribution goals, i.e., % contribution of revenue
• Maintain and develop the hotel website as a source of bookings/revenue.
• Maintain content accuracy featured on the property’s and 3rd party websites where the hotel distributes inventory.
• Ensure the website is always correctly positioned and distributed on Brand domains
• Report and act upon the pre-determined and campaign-based KPIs
• Establish relationships with corporate and regional offices in digital strategy, revenue management, and marketing.
• Contribute to the hotel content for the brand website/s as required and according to the given deadlines and policies.
• Ensure that the hotel & F&B digital platforms are constantly optimized with striking imagery and accurate content. 

Website Content Management & Functionality - MAR

• Ensures website content is current across all supporting languages & updated according to the CMS corporate & brand guidelines
• Liaise with the corporate/regional office for any website enhancements.
• Establish, develop, and maintain a keyword matrix for the hotel and consider it when designing website content
• Review and maintain rate and room type descriptions in HOD/Synxis (e.g., translations, images, etc.) in coordination with relevant stakeholders
• Maintains and reports any issues related to web functionalities like API integrations, device responsiveness, load ratio, etc
• Ensure all content pictures and text matches brand standards
• Collaborate with relevant stakeholders to consolidate and implement promotional content for special offers and packages

Search Engine Optimization (SEO) - REV

• Measure and report on weekly SERPs performance across different search engines
• Continuously optimize content (across all languages) - Ensure efficient use of researched keywords and recommends data-driven amends
• Maintain all photos and digital assets correctly tagged and indexed
• Review and monitor the content and search engine ranking of competitors’ websites and react appropriately to maintain competitiveness.
• Update and optimize meta, titles, descriptions, and tags.
• Ensure a high degree of web crawlability is maintained
• Liaise with the web agency and corporate office for any website/IBE enhancements.

eMail Marketing & CRM campaigns - MAR

• Develop and maintain a database of corporate, F&B and hotel newsletter subscribers through both online and offline solicitation in compliance of the GDPR framework
• Implement a CRM tool to deliver personalized campaigns
• Helps build a proactive CRM strategy with clearly defined KPIs
• Prepare and send, with regular frequency, CRMs to all opted-in guests/individuals from the hotel and F&B outlets
• Oversee data-management of F&B SevenRooms accounts, ensuring integration with hotel CRM system and appropriate use of data, data-capture and retargeting
• Ensure emailers are in line with the strategy and corporate/brand guidelines & (i.e., Corporate Identity)

Social Media - MAR

• Collaborate with the social media team, marketing, and revenue management to support decision-making with crucial analytics (including but not limited to Meta, Tiktok, Snapchat)
• Provide periodic updates on social media strategies on pre-defined KPIs
• Provide weekly updates on social media strategies on pre-defined

eMarketing Strategy – MAR/REV

• Develop and implement eMarketing initiatives for the hotel’s key feeder markets to increase the number of qualified visitors to the hotel website, thus increasing revenues and conversion.
• Identify and develop joint e-commerce initiatives with qualified local, regional, and/or national partners/sites.
• Establish and implement the hotel’s annual advertising plan for electronic channels and assist with matters related to creative and media planning for PPC.
• Ensure brand and marketing message on electronic channels is consistent with overall marketing activities, i.e., special promotions/offers, etc.
• Research and benchmark electronic media adverts and articles to ensure that the hotel remains a market leader and collaborates with PR & Marketing closely.
• Review and regularly monitor the hotel’s primary competition set and maintain digital performance competitiveness.

Website Analytics – REV

• Analyze the website user behavior, site performance, source of referrals, etc.; and act accordingly
• Analyze the website production (bookings) reports available from the website statistical package and/or from the hotel’s Opera property management system or any other such MIS tool.
• Provide monthly reports on website KPI to the hotel’s management team and the regional and corporate offices.

Support - REV

• Monitor and assist in ensuring Rate parity with Revenue management across e-distribution channels.
• Take mandatory corporate training offered and relate this to the respective heads of the department.

• Degree in marketing, hospitality, or business-related studies is essential
• Strong understanding of digital marketing/e-commerce with previous experience
• Fluent in English (Arabic is an advantage)
• Experience in a hotel ecommerce / digital marketing department or similar
• Strong competence in understanding loyalty and customer recognition
• Work collaboratively with multiple departments in a high-pressure environment
• Keeping across developments in the world of digital and e-commerce
• Strong attention to detail and the production of high-quality work