Digital Marketing Manager (Pre-Opening)
- Full-time
- Job-Category: Sales & Marketing
- Job Type: Permanent
- Job Schedule: Full-Time
Company Description
Join us at Accor, where life pulses with passion!
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.
By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.
You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!
You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.
Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.
Hospitality is a work of heart,
Join us and become a Heartist®.
Job Description
The Digital Marketing Manager will be responsible for planning, developing and actioning of the social media platforms, marketing strategies, e-commerce and website management, in addition to delivering any required ‘flash’ sales activity. All duties that are carried out should be in accordance with Accor Hotels Standards and legal requirements.
- Manage the execution of day-to-day projects and external agency partner projects.
- Audio/Video/Photo Production
- Graphic Design Agency
- Social Media Agency
- Collateral Printing Companies
- Execute paid media/advertising plans.
- Content creation and management across multiple online platforms.
- Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) marketing posters/banners, collateral, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, rack cards, e-invitations, print ads, web banners.
- Collaborate with the Director of Sales Marketing & Public Relations, Director of Sales & Marketing, PR & Marketing Manager, F&B and Spa departments in development and execution of marketing strategies and plans to generate revenue growth
- Ensure that Accor brand image and marketing guidelines and standards are upheld reviewing all in-house and external print and digital materials.
- Promotional listings/e-blasts for OTAs (online travel agents).
- Work with Accor corporate to stay updated on all brand internet marketing campaigns, toolkits and standards. Participate in Corporate online marketing call and report back to team.
- Develop, review and post social media content including image and video conceptualization and caption copywriting.
- Monitor and manage activity and engagement on social channels including Facebook, Instagram, Twitter, and YouTube, while developing appropriate and timely responses.
- Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate (evenings and weekends may be required)
Qualifications
- Bachelors’ degree in Mass Communication or related field.
- Minimum of 2 years’ experience in similar role.
- Innovator.
- Strong communication, negotiation and presentation skills.
- High Energy, dynamic personality.
- Results-driven.
- Verbal, numerical and analytical abilities.
- Excellent negotiations and influencing skills.
- Able to drive actions that will add value to incremental spend.
Additional Information
Your team and working environment:
- At Accor, we are Heartists! Are you ready to put your heart at the center of everything that you do? If so, then join our team of Heartists
- Every day, we look for opportunities to engage on a personal & meaningful way with our guests and each other.
We deliver heartfelt hospitality in an environment that is engaging, enthusiastic and professionally rewarding!