Leading the hospitality revolution, Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities.

Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.

We are looking for an ambitious Economic Brands - Experience (ibis & ibis budget) to join our Global Brand & Marketing Team. This is an exciting role supporting the development of these major economic brands.

Reporting to VP Global Brand Experience - Economic Brands, the Manager will play an integral role within the Global Brand & Marketing organisation developing and launching culturally relevant experiences that are conscious, and drive brand desirability, relevance, and preference.

The Manager in close collaboration with communication, design, compliance regional and transversal teams (e.g., loyalty, digital, sponsorships & partnerships, Talents & Culture…) will be responsible for driving workstreams related to defining and executing brand experience, signature experiences, product strategy and operating standards.

What we value as a brand team:             

• We are all about building brands with a purpose, putting cultural relevancy at the heart.
• Our role is to make our brands a canvas of collective creativity that is co-created with our communities.  
• With our kind hearts we bring richness and relevancy to all our stakeholders.
• We harness our diverse backgrounds to create experiences that put people and community at the core of our strategy. 
• We believe in progressing and thriving as a diverse collective of open-minded individuals.
• We are all about consistency but love a little bit of grey – as this is where huge leaps happen.
• We are progressive and humble, consciously building a path to an inclusive future for all.

What is in it for you:     

• An opportunity to embark on an exciting career in a large ecosystem of brands, know-how and solutions present in 110 countries.
• The opportunity to be yourself and collaborate with other bright minds in an innovative culture.
• The opportunity to challenge the status quo and work in a rewarding environment, building global brands.
• Great healthcare, nifty rewards, competitive salary, and hybrid work solutions.
• Learning opportunities to broaden your skillset and development.
• A calendar of events and programs to learn, celebrate and make a positive impact.

What you will be doing:

Brand Experience Design & Deployment

• Support in the development and implementation of the Brand Customer Journey (pre to post stay) and contribute in briefings to stakeholders
• Manage redefinition, implementation and measurement of brand & OS&E Standards in hubs.
• Develop Brand SOPs for Core Standards
• Brand Management, Develop New Products, Sub-Brands, Signature Moments (Arrival, Stay, Service, F&B, Events, Sustainability, Family, etc.)
• Support on yearly Strategic Marketing plans & budget allocation.
• In collaboration with brand marketing, manage implementation and activation of brand partnerships & animations on property, to enhance guest experience.
• Contribute to the vision for tools & resources required for Talent Experience, Service Culture, and Trainings. Support on their deployment in regional hubs.
• Support On-Property Touchpoint Optimisation and integration of ALL (ICP)
• Support in the development of Digital/Technology Enabled Experience (On-Property) in collaboration with CX team.
• Support the embedding of Sustainability Standards and Commitment

Brand product strategy

• Regular follow-up of Hotel Portfolio Management and modernization. Building appropriate action plan when required. 
• Support Development Team in developing Brand Development Cost Model and Brand Investment Model & Pitch

Hotel Design & Development guidelines

• Lead the development and implementation of guidelines by collaborating with and using expertise of D&TS.  This includes: design briefs;  design concepts, guidelines & technical specifications; development guidelines;  architectural and spatial design, construction and renovation standards, way finding & signage.

Brand health: measure, optimise

• Measure experience as per new Brand Dashboard including guest satisfaction and RPS
• Focus on and follow-up on brand Commercial Health
• Champion Consumer Sentiment for the brand
• Co-design Operational Delivery with hubs, and follow-up on implementation
• Support Optimization of the brand Performance

• Master’s degree preferred in business or marketing
• 5+ years in international brand management & marketing
• Strong affinity with hospitality, with background in hotel operations
• Strategically oriented with analytical and creative mind
• Excellent communications and interpersonal skills 
• Ability to work transversally and with several international teams
• Ability to influence
• Project management : ability to work autonomously, build a clear action plan, set & meet deadlines and budgets 

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Our Culture #BeALLyouAreWithALLyourHeart 

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us. 

• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. 
• We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. 
• All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority. 
• Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite. 
• We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 
• Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.