E-Commerce Measurement Project Manager
- Full-time
- Job-Category: Sales & Marketing
- Job Type: Permanent
Company Description
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Job Description
As the E-commerce Measurement Project Manager within the E-Commerce & Customer Engagement Department, your primary mission is to accompany the teams in identifying solutions to measure digital campaigns performance and in building framework to improve cross channels analysis in the new privacy constrained digital environment (GDPR, 3rd party cookies deprecation, 1st party cookies limitation, etc.).
You will collaborate closely with various teams, including the Digital Business Factory, E-Commerce & Customer Engagement teams, Compliance (Data Protection Officers), business units (BUs), and digital partners/suppliers.
Your responsibilities include
- Influence Measurement & ePrivacy culture within Accor Web Direct teams
- Animate our Brands and Hubs community around ePrivacy, Measurement, Attribution, & Cookieless subjects
- Leverage attribution tool capabilities with operational and technical teams
- Build the Measurement and ePrivacy roadmap
- Animate the governances and streams linked to ePrivacy & cookieless projects
- Establish testing methodologies to assess the cookieless solutions impact
- Support our BU Champions in testing cookieless solutions
- Conduct in-depth audit on ePrivacy rules application to identify areas of improvement
- Stay updated on industry trends, emerging technologies, and changes in data privacy regulations.
- Support and collaborate with the Tracking Project Manager on strategic transversal projects
Your tasks will include
- Drive the acculturation around Measurement and ePrivacy within the Global and Local eCommerce teams
- Drive the project management around cookieless solutions & animate the interactions between central and local teams
- Document and maintain guidelines on Measurement and cookieless subjects
- Investigate the Marketing Mix Modeling (MMM) use cases within the organization and leverage its insights
- Identify possible Attribution tools and help design the analysis frameworks to draw strategic insights on our budget allocation, & product priorization
- Train and support the central and local teams Attribution and Measurement tools
- Create and animate the communication channel on Measurement and Tracking subjects
Qualifications
We would be delighted to meet you if meet our expectations:
- Genuine interest in e-commerce activities, combining a keen understanding of e-commerce strategies with performance monitoring.
- Ability to rally and prioritize with internal stakeholders and clients to ensure successful development and visibility of actions.
- Knowledge of the upcoming challenges coming on the Digital landscape and its impacts on measure (depreciation of cookies, GDPR, ePrivacy, etc.)
- Ability to communicate complex concepts and data insights to both technical and non-technical stakeholders in a clear and concise manner
- Experience with advanced analytics tools, Digital Acquisition & Media campaigns, and their analysis
Experience:
- A proven project manager in Digital Projects & Analysis, with minimum 3 years of experience, ideally obtained in an international environment and matrix organization
- You have significant experience in E-Retail or E-Commerce in the hospitality, distribution, or luxury sectors.
Languages:
- You are fluent in French and English.
Additional Information
What benefits can Accor offer its employees?
A real Work life balance :
- Remote work : up to 12 remote days per month depending on team workflow. Extra allowance for /Reimbursement of IT equipment and other daily allowances
- For ‘autnomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.
Work Everywhere :
- Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee
- Green allowance of up to 700€/annum for employees using eco-transport (such as electrical bike, scooter). Pass Navigo subsidised by a maximum of 75%
- The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…)at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round!
- On Issy Les Moulineaux Site: free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking
Attractive Finance benefits :
- Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year
- 700 €/year Allowance Green transportation such as electrical bike, scooter.
- Pass Navigo subsidised by a maximum of 75%
- Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles
Learning & development:
Management talent at the earth our of HR Accor strategy.
We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths
Our Culture #BeALLyouAreWithALLyourHeart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
- We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
- Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
- We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
- Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.
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