La Maison Sofitel, MGallery & Emblems

We are a collection of 4 exclusive Luxury brands: Sofitel, Sofitel Legend, MGallery & Emblems across 38 countries, unlocking memorable moments in connection with the local destination.

Our Signature

All our Talents express themselves with authenticity, playfullness in a diverse and inclusive environment, have the ability to surprise our customers with crafting exceptional tailor-made experiences and go the extra mile every day, while embracing local culture.

Join our Maison to strive for Excellence. It is a place where you live your purpose!

Social Media & Influence Manager Sofitel F/H

The Marketing and Communication department is expanding its social media and influence team and is seeking a talented and dynamic Social Media & Influence Manager for Sofitel to support the Director in executing Social media and influence strategies.

This is an exciting opportunity to contribute to the growth and success of our renowned luxury brands on a global scale.

Responsibilities:

• Design and formalise a Social media and influence strategy in alignement with the brand vision, business objectives, and target audience.
• Create a roadmap and content calendar for Social media and influence campaigns, setting specific objectives, KPIs, and ROI reporting for brand-related initiatives
• Lead content creation with a strong point of view and deep knowledge of the brand, using innovative approaches to format, structure, and presentation to grow our brand presence and engagement on social.
• Collaborate with internal teams, agencies, and freelancers to produce compelling and high-quality content specific to the brand
• Identify and collaborate with relevant influencers and partnerships and manage on-going relationships to amplify brand visibility, engagement and impact across social media channels.
• Collaborate closely with the Brand Marketing team to ensure consistent and cohesive execution of Social media and influence initiatives, reflecting the brand's identity and voice.
• Implement efficient workflows and approval processes for Social media activations and influence campaigns, develop template toolkits, guidelines, and best practices for our hotels.
• Stay up-to-date with emerging and innovative trends, user behaviors, and plateform updates relevant to the brand.
• Track and measure the performance of brand-specific social media and influence initiatives, utilising analytics and reporting tools to assess effectiveness and make data-driven recommendations for optimization.
• Manage relationships with agencies ensuring deliverables meet brand standards and objectives.
• Support budgeting, forecasting and reporting.
• Support crisis management situations related to Social media and influence activities.

The Social media & Influence Manager will be part of a small team composed of one director and two managers, and will work primarily on one dedicated brand: Sofitel. She/he will report to the Director of Social Media & Influence.

Experience & Qualifications 

• Prior experience (4+ years) in managing Social media and influence strategy (organic and paid media) with deep knowledge of the main social platforms
• Solid expertise in analysis and reporting, analytical thinking abilities shown to drive insights
• Strong sensibility to aesthetics and meticulous attention to detail to produce high-end content
• Excellent written communication skills
• Be able to work with the agencies and elevate the collaboration
• Experience in international matrix organisations
• Curiosity, listening skills and analytical mindset
• Fluent in English which will be the working language for this role

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us. 

Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. 

We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. 

All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority. 

Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite. 

We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 

Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.