Vice President Customer Experience & Engagement (M/F)

  • Full-time
  • Job-Category: Sales & Marketing
  • Job Type: Permanent

Company Description

Leading the hospitality revolution, Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities.

Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience. 

Job Description

Within the Global Digital Marketing team, the Customer Experience & Engagement department, led by the Head of Customer Experience & Engagement reporting directly to the SVP Global Digital Marketing (Premium, Midscale & Economy Brands) will be responsible & accountable for Accor’s Premium, Midscale & Economy Brands Commercial web direct Strategy & Vision, as well as contributing and influencing the ALL.com & App long term vision. They will be responsible for 5 direct reports.

  • Responsible for the Commercial roadmap definition and long-term vision on Brands.com & contribute to ALL.com & App strategy
  • Define functional specifications based on business & commercial needs to drive the strategy
  • Contribute to roadmap of shared platforms (SFMC, DAM, CMS) including Taxonomy, framework and governance for Digital Factory to deliver, and support hubs in the transition and adoption
  • Set up a worldwide governance to share guidelines, golden rules, best practices, tools, ways of working to;
    • build Global ICP and manage International Flows
    • empower Global & Hubs Brands & eCommerce teams in their strategies & optimization
  • Responsible for Global offers & campaigns (where/if needed), new product launches & activations (i.e Resort, Flight+Hotel, Gift Card) as well as their commercial development and visibility online; in partnership with Digital Factory
  • Develop and enrich onsite Digital experience & customer lifecycle (Brands.com transition, personalization…) in partnership with Brands and Digital Factory
  • Accountable for Brands.com & App performance monitoring, analytics & insight
  • Manage, develop and motivate direct reports; in charge of appraisals, development and succession plan
  • Foster a culture of sharing, trust and recognition

Key Stakeholders:

  • Digital Factory Direct Web Teams
  • Global Brands Teams
  • Regions eCommerce & Brands teams (ICP + Channels)

Qualifications

  • Business degree and >10 years international work experience
  • Min. 5 year  work experience in eCommerce and digital Marketing, preferably with experience in travel Industry
  • Deep knowledge in web distribution
  • Proven track record in managing team, and working in a matrix environment
  • Strong leadership skills, collaborative working mode
  • Proactive, result driven in fast paced environment
  • Excellent communication & networking skills
  • Analytical skills and target-oriented attitude
  • Fluent in English + ideally other EU language

Additional Information

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"


What benefits can Accor offer its employees?

A real Work life balance :

  • Remote work :  up to 12 remote days per month depending on team workflow.  Extra allowance for /Reimbursement of IT equipment and other daily allowances
  • For ‘autnomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.


Work Everywhere :

  • Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee
  • The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…)at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round!
  • On Issy Les Moulineaux Site: free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking
     

Attractive Finance benefits :

  • Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year
  • 700 €/year Allowance Green transportation such as electrical bike, scooter.
  • Pass Navigo subsidised by a maximum of 75%
  • Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles


Learning & development:

Management talent at the earth our of HR Accor strategy.

We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths


Our Culture #BeALLyouAreWithALLyourHeart 

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us. 

  • Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. 
  • We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. 
  • All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority. 
  • Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite. 
  • We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 
  • Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.

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