Global Customer & Market Insights Manager

  • Full-time
  • Job-Category: Sales & Marketing
  • Job Type: Permanent

Company Description

"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.

Job Description

We believe there’s no strategy without insights, and that the most powerful insights to drive successful business outcomes come from our current & future customers. Our core mission is to help building and shaping world-class brands that meet and exceed the expectations and aspirations of our consumers. Our role is to support our brands with actionable insights and recommendations to develop and thrive.

Your team and working environment: As part of the Global Customer Experience & Insights team you will oversee regular and ad-hoc research projects related to the strategy of Accor’s leading portfolio of hotel brands. Reporting to the Director, Global Customer Experience & Insights you will feed Brand teams with relevant consumer insights and trends according to their brand strategic roadmaps and actively influence consumer centricity and focus within the organization. 

  • Lead multi-country research projects for our brands and provide recommendations in terms of methodology and suppliers
  • Challenge and enrich the brief for consumer research, based on additional analyses and understanding of the industry and project
  • Co-lead our brand equity platform (with primary and secondary data sources), track performance and provide analysis upon request
  • Track performance of brand activations (E.g., campaign pre-post tests) 
  • Present results of global research projects to key internal stakeholders & markets
  • Run DIY research incl. analysis and presentations
  • Provide strategic guidance and recommendations based on research, data and trends
  • Track and highlight trends in hospitality or adjacent industries
  • Management of various Customer & Market Insights projects and workstreams
  • Management of key stakeholders

 

Qualifications

  • Consumer research passionate with 5 years experience in agency, consultancy and/or research department in an MNC, with an international background (ideally hospitality/retail/ FMCG)
  • Highly experienced in quantitative and qualitative research (multi-country surveys, DIY studies, trends analysis…)
  • Confirmed project management skills, managing complex projects and senior-level stakeholders
  • Analytical mindset with problem solving capabilities
  • Strong business acumen and understanding of Marketing and Brand Management
  • Structured, organized, analytical, rigorous, comfortable in handling several projects and priorities at the same time
  • Excellent communication and presentation skills
  • Ability to influence
  • Data processing/tools: Excel (advanced level), PowerPoint
  • Fluent in English and French (additional language is a plus)
  • Master’s or MBA Degree in Business, Management and/or Marketing

Additional Information

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

 

What benefits can Accor offer its employees?

A real Work life balance :

Remote work :  up to 12 remote days per month depending on team workflow.  Extra allowance for /Reimbursement of IT equipment and other daily allowances

For ‘autnomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.

Work Everywhere : Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee

The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…)at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round!

On Issy Les Moulineaux Site: free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking
 

Attractive Finance benefits :

  • Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year
  • 700 €/year Allowance Green transportation such as electrical bike, scooter.
  • Pass Navigo subsidised by a maximum of 75%
  • Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles

Learning & development:

Management talent at the earth our of HR Accor strategy.

We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths

Our Culture #BeALLyouAreWithALLyourHeart 

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us. 

  • Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. 
  • We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. 
  • All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority. 
  • Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite. 
  • We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 
  • Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.

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