Associate Product Marketing Manager

  • Full-time

Company Description

Leveraging technology in harmony with local custom, Woobiz introduces an innovative online to offline sales agency platform; completing the gap of commerce and distribution services in Indonesia. Woobiz empower individuals - specially women, who aim to improve their family standard of living by becoming supplier / trader around neighborhood or other social circle. Unlike traditional merchant that requires heavy capital, Woobiz’s agent can instantly sell various commodities with low budget, tailored for the specific needs of their customers.

We are looking for hungry and ambitious talents to be part of a journey to become the largest sales and distribution platform in Indonesia!

Job Description

  • Create multiple set of channel strategies, execute a set of well-structured tests, roll out successful campaigns, and optimize performance over time against clear set of performance goals
  • Connect market and technology trends with our technology to develop product positioning, value propositions and messaging that resonate with the buying audience. Transfer this knowledge to the rest of marketing, sales and other departments, and ensure positioning is consistent through all channels of communication (sales materials, website, social media, etc.)
  • Based on the targeted buyer personas, ensure we have the right content to market our product portfolio and relevant solutions
  • Deliver high-quality product marketing materials and collateral (brochures, presentations, web pages, etc.) and content to support our demand generation and awareness campaigns (ebooks, white papers, webcasts, videos, blogs, etc.)
  • Develop customer references, case studies, win wires for external and internal use
  • Partner closely with Product Management on launch planning and execution, collaborating with the Corporate Marketing team
  • Support product marketing activities with strategic partners
  • Partner with Corporate Marketing and Territory Marketing teams on event strategy, messaging, collateral, and evangelize the product portfolio at key events
  • Leverage market knowledge to bring forward topics which drive product demand and corporate thought leadership
  • Have a global mindset, and be equally comfortable working with marketers, product managers, engineers, and teams ranging from finance to analytics

Qualifications

  • Bachelor degree in marketing, advertising or business
  • 1+ years of progressive responsibility in e-commerce, FMCG, B2B marketing or advertising product management
  • Proven track record of managing and optimizing marketing campaigns and content creation/management
  • Deep analytical abilities, specifically with respect to campaign performance and experiment design and analysis
  • Excellent oral and written communication skills and an ability to influence others
  • Experience in influencer, affiliate marketing
  • Ability to partner cross-functionally and work with a wide range of stakeholders
  • If you have > 3 years or experienced in setting up product focus marketing and growth strategy in a considerable scale, we might consider you as Product Marketing Manager

Additional Information

You will work with highly passionate individuals with extensive experience in building and managing technology based startups. The founders are highly capable in spearheading innovative ventures, we have won major awards from several notable institutions. Be a pioneer, make real impact and challenge yourself to solve real problems with technology!