Digital Marketing Specialist

  • Full-time

Company Description

Leveraging technology in harmony with local custom, Woobiz introduces an innovative online to offline sales agency platform; completing the gap of commerce and distribution services in Indonesia. Woobiz empower individuals - specially women, who aim to improve their family standard of living by becoming supplier / trader around neighborhood or other social circle. Unlike traditional merchant that requires heavy capital, Woobiz’s agent can instantly sell various commodities with low budget, tailored for the specific needs of their customers.

We are looking for hungry and ambitious talents to be part of a journey to become the largest sales and distribution platform in Indonesia!

Job Description

  • Manage the launch and optimisation of all digital contents
  • Manage campaigns with agency, Google Analytics and SEO/SEM for all digital-marketing related activities including corporate social media sites, microsites and digital marketing campaigns
  • Manage e-mail marketing programs and conduct website, microsite and email campaigns
  • Assist with lead generation and demand generation initiatives (nurture campaigns, print/digital campaigns, lead workflow, webinars, email campaigns, campaign analytics, etc.) and provide monthly analysis of progress and results
  • Analyze and evaluate industry benchmarks/market research regarding competitor’s programs to identify gaps and opportunities for improvement
  • Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective and reflects branding specifications
  • Identify opportunities for applying new technologies, digital products and services to online campaigns as well as researching new blogs and channels for relevancy and trend identification
  • Setting up display marketing strategy, optimize and create report 
  • App Store Optimization by using organic and paid initiatives
  • Provide market research on the competitiveness vs other players within the industry
  • Develop short and long term digital marketing plan on both organic and paid channel

Qualifications

  • 2+ years total marketing experience (preferably in digital marketing)
  • Advanced understanding of Google Analytics and Google AdWords
  • Experience with various social media campaign management and analytics (Facebook Business Manager, LinkedIn, etc.)
  • Experience in successfully managing a budget and various digital marketing vendors/agencies
  • Experience managing/developing SEO strategy, SEO and content management systems
  • Experience managing a budget, drive strategic creative executions and bring creative solutions to existing programs/processes

Additional Information

You will work with highly passionate individuals with extensive experience in building and managing technology based startups. The founders are highly capable in spearheading innovative ventures, we have won major awards from several notable institutions. Be a pioneer, make real impact and challenge yourself to solve real problems with technology!