SF Bay - Demand Gen Leader - API Security
- Bayshore Blvd, San Francisco, CA, USA
ABOUT OUR FIRM:
Lightspeed Human Capital Management Inc. is considered a global leader in the recruitment of top Sales, Technical Sales (Pre/Post), Support, Marketing, Product Management and Product Marketing candidates in the Mobile/Technology space. In the past year, the Lightspeed Recruiting team has delivered top level candidates for the clients considered BEST IN CLASS including award winners – focusing on Wireless, Networking, Security, Archiving, Storage and Mobility worldwide. Our candidates have repeatedly been the TOP candidates in Sales Achievement, Leadership and Business Excellence. How we do know? Our clients call to Thank Us a Year after placements are made…this is success.
CLIENT INDUSTRY: API Security
REPORTS TO: COO
JOB TITLE(s): Demand Gen Leader
As leader of the demand generation team, you will define the best outreach channels, message and cadence that result in high quality prospects. You will partner closely with sales to ensure the early interest is converted through effectively, with the highest possible revenue impact.
- Lead the Demand team and strategy to ensure the highest level of performance and results
- Partner closely with Sales to develop an account-based marketing (ABM) program and optimize for revenue delivery
- Identify and drive effective integrated campaigns leveraging compelling, persona-based content and effective testing strategies for campaigns
- Develop and execute a comprehensive digital marketing program that integrates best practices on SEO, SEM, retargeting, social media, etc.
- Own 3rd-party programs and establish strong partnerships for content syndication, online traffic and webinar opportunities
- Partner with other teams to build content strategy and campaigns to tell our brand story
- Plan, execute and measure various campaign and tests (A/B, multivariate) to optimize the customer journey funnel from social conversation through to sales conversion
- Bachelor’s degree required. Master’s degree in Business or Marketing is a plus
- 3+ years’ experience in B2B marketing, demand generation and/or marketing operations, preferably at SaaS or technology companies
- Experience developing a demand generation strategy required
- Must have demonstrated sound fiscal practices managing budgets, hitting monthly goals and spend, revenue and key performance metrics
- Event marketing experience a plus
- Team oriented with the ability to collaborate, build relationships, and drive results across teams and at all levels of an organization
- Excellent communication skills – both spoken and written
- Strong planning and organizational skills with ability to multi-task, set measurable objectives, manage defined timelines and budgets
- Enjoy working in a dynamic, fast-paced environment; typical in an early stage startup
Lightspeed Human Capital Management Inc. is a global leader in international recruitment services, specializing in Network Optimization, Service Assurance, Security, OSS/BSS, and SDN/NFV within the telecom space. Lightspeed works with leading clients in the technology sector and is always looking for exceptional candidates searching for their next opportunity. If this sounds like you, connect with us on LinkedIn, follow us on Twitter @talentxfactor, and visit our website www.talentxfactor.com.