ABOUT OUR FIRM: 

Lightspeed Human Capital Management Inc. is considered a global leader in the recruitment of top Sales, Technical Sales (Pre/Post), Support, Marketing, Product Management and Product Marketing candidates in the Mobile/Technology space. In the past year, the Lightspeed Recruiting team has delivered top level candidates for the clients considered BEST IN CLASS  including award winners – focusing on Wireless, Networking, Security, Archiving, Storage and Mobility worldwide.  Our candidates have repeatedly been the TOP candidates in Sales Achievement, Leadership and Business Excellence. How we do know? Our clients call to Thank Us a Year after placements are made…this is success.

CLIENT INDUSTRY: Intent Based Networking 

REPORTS TO: CMO 

JOB TITLE(s):  Director of Marketing for Demand Generation

This position reports directly to the CMO and is located in Menlo Park, CA/bay area.

In this role you will be responsible for leading, executing, and implementing the global demand generation and marketing automation strategy, campaigns, and initiatives while gathering inputs from multiple stakeholders and providing critical thinking to optimize results. You will require a strong background in driving market awareness and programs with a creative eye and deep executional experience. You will need to be well-versed in marketing concepts and tactics to plan and execute inbound and outbound marketing initiatives. As a leader in the marketing team you will work closely with sales, product marketing, events, and product teams as well as partners to ensure timely planning and delivery of a wide range of marketing to accomplish awareness, lead acquisition, sales, and partner goals. If you are passionate about demand generation, marketing automation, and marketing — and love to be part of a fast growing, cutting edge, and high energy team - we want to talk to you!

Responsibilities

• Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads
• Designing the global demand generation, digital marketing, and marketing automation strategy including inbound lead acquisition and outbound account-based marketing strategies
• Leveraging the newest marketing AI capabilities to efficiently identify and pursue audience segments based on ideal customer profiles and opportunity
• Conducting A/B tests across channels to continuously optimize results
• Enhancing and managing the lead management process to improve pipeline conversion
• Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI
• Growing the marketing team through mentoring and hands on management
• Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business
• Developing messaging, communications, and copy to maximize awareness and lead conversion
• Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries
• Producing account based marketing strategy focused on Global 2000 businesses
• Leading digital demand marketing across search, paid social, display, retargeting,
• YouTube, and content syndication
• Managing digital lead-acquisition strategy, processes and execution of activities across
• SEO, PPC, social, display/retargeting, YouTube
• Driving search engine marketing (SEM) and advertising conversion
• Leading, adapting, and optimizing content syndication strategy and implementation
• Increasing quality of lead acquisition at small to very large industry events
• Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management
• Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series
• Working with channel partners to empower them to maximize co-generation of marketing qualified leads
• Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI
• Meeting or exceeding metrics for impressions, conversions, and paid customers
• Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers

• 8 to 10 years of demand generation, digital marketing, marketing automation, and marketing experience in high tech
• Exceptional written and verbal communication skills
• Detail oriented with passion for execution
• Proficiency in tools such as HubSpot, Microsoft Office, Microsoft Powerpoint, Google
• Suite products required, and familiarity with Marketo, Salesforce, Adobe
• Photoshop/Illustrator preferred
• Bachelor’s degree in marketing, business, or a related field
• Excellent project management and leadership skills, especially in a fast-paced cross-functional environment
• Extensive experience running multi-channel B2B digital demand generation programs including SEO, PPC, Social (Twitter, LinkedIn, Facebook), display, and retargeting
• Experience leading and mentoring high performance lead-generation marketing teams of at least 5 marketing and business development professionals
• Strong team player who works well cross-functionally
• Strong organizational and project management skills
•  “Roll up sleeves and do what it takes” attitude
• Strong team player not afraid to present new, creative ideas

Lightspeed Human Capital Management Inc. is a global leader in international recruitment services, specializing in Network Optimization, Service Assurance, Security, OSS/BSS, and SDN/NFV within the telecom space.  Lightspeed works with leading clients in the technology sector and is always looking for exceptional candidates searching for their next opportunity. If this sounds like you, connect with us on LinkedIn, follow us on Twitter @talentxfactor, and visit our website www.talentxfactor.com.