Regional Creative Lead

  • Full-time

Company Description

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

Find a job that let’s your imagination run wild!  
Join our WildBrain CPLG team, part of the global WildBrain organization, to make us part of your story! WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency, with offices in the UK, Europe, India, the Middle East, the US and Asia. With over 45 years of experience in the licensing industry, WildBrain CPLG provides its clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. The agency’s ASPIRE division is a leader in Corporate & Lifestyle brand representation and management.

About the Role 
Reporting to the Creative Services Director, the Creative Services Manager will act as a central design resource for CPLG across the Asia region, support DTR, consumer products programs and key fashion retail design initiatives across the territories. As a member of the Creative Services Department, you will work on a spectrum of brands from Entertainment to Lifestyle, developing trend-led and seasonal products and commercial pitches for a variety of retailers and target markets.

Job Description

Creative

  • Manage and execute licensed product design.
  • Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations, and retail pitch decks.
  • Create One Sheets/Asset Packs/Toolkits/Pitches adhere to guidelines but in line with market trends.
  • Support DTR and key fashion retail design initiatives across the Territories.
  • Manage workflow & Critical paths (on Monday.com) in line with KPIs.
  • Develop retail in store mock-ups to demonstrate how a brand can be represented to consumers on the shop floor.

Licensor/ee management

  • Manage key account relationship with Key Partners, e.g. Peanuts, WildBrain Brands and other third party brands that we represent
  • Onboard new Licensees, DTR, halo partners globally and locally
  • Plan and run ideation sessions to drive interest and innovation

Asset Generation

  • Collaborate with product creatives and designers to drive up-front trends, overall creative direction and identify future areas of growth within our franchises and across product categories, including preparation of custom design tools and retail pitches to differentiate by category.
  • Monitor competitors, product innovation and market dynamics.
  • Development of internal style guides and external in conjunction with agency and freelance support.

Product Development

  • Familiar with the approvals process and approvals platforms (e.g. MyMediaBox).
  • Support the PD team on key partner submissions when necessary.
  • Collaborate with the Creative Services Director and Head of PD in developing creative strategies to facilitate future growth.
  • Develop additional sales materials such as collaborations booklets, inspiration & benchmark presentations & look books.

Qualifications

  • Relevant Creative/Design related qualification.
  • Demonstrable team management experience in a leading licensing organizations and coaching team members
  • Significant experience of managing external client senior management teams, ability to challenge and manage senior stakeholders. 
  • Strong portfolio of work demonstrating layout, typography, communication. 
  • Consumer Products knowledge across multiple categories e.g. apparel, toys, promotions etc.
  • Proven experience in Fast Fashion/DTR Retailers especially those with annual revenue over USD1 billion retail.
  • Ability to multi-task and prioritize multiple design projects, running simultaneously with varying level.
  • Self-starter and problem solver.
  • Experience in influencing key partners and stakeholders.
  • Able to filter through complex issues, find solutions, gain support and implement change.
  • Strong verbal, presentation, and written communication skills.
  • Strong fashion apparel/product design, graphical and visualisation skills.
  • Computer software skills (e.g. MS Office, Photoshop, Illustrator) - Bonus: Blender (3D), Clo 3D

Additional Information

What We Offer  
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  

Our Commitment  
Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.   

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.  

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.  

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