Our client is an integrated marketing agency known for its channel-agnostic approach and collaborative culture. We pride ourselves on being future-focused, strategically rigorous, and delivering measurable results for our clients. Our "no egos allowed" philosophy fosters an environment where the best ideas win and teamwork drives success.

This role offers the opportunity to work on meaningful client challenges, collaborate with talented cross-functional teams, and make a significant impact on campaign performance and team development.

Our agency client is seeking an experienced Associate Media Director to lead paid social strategy and execution for a major client account. This role requires a strategic leader who can balance hands-on campaign management with team oversight, client relationship building, and cross-functional collaboration. The ideal candidate brings 6-10+ years of paid social expertise with proven leadership experience.

Contract Details:

• 35-40 hours/week
• 3-6 month engagement, temp-to-perm contract possibility 
• Mid-to-late February start
• Looking for candidates based in Boston or NYC but the role will be remote. EST is ideal 
• $65-75/hr
   

Strategic Leadership 

• Develop and lead comprehensive paid social strategies across Meta, TikTok, Snapchat, LinkedIn, and Pinterest aligned with client business objectives
• Own full-funnel campaign strategy from awareness through conversion, optimizing performance at each stage
• Provide strategic direction on campaign design, audience targeting, creative testing, and platform utilization
• Identify and implement platform betas, new features, and innovative tactics to drive competitive advantage
• Partner with planning, analytics, and creative teams to ensure integrated media approach

Campaign Execution & Optimization

• Lead hands-on campaign setup, trafficking, QA, and launch across all major paid social platforms
• Manage multi-million dollar social media budgets with disciplined pacing and performance monitoring
• Develop and execute rigorous testing frameworks for creative, audience, bidding, and platform optimization
• Implement conversion tracking, pixel deployment, and advanced analytics for performance measurement
• Drive continuous optimization through data analysis, A/B testing, and performance insights

Team Leadership & Development 

• Manage and mentor a team of 2-4 paid social specialists and coordinators
• Provide guidance, training, and professional development to build team capabilities
• Establish team workflows, QA processes, and best practices for campaign excellence
• Foster collaborative team environment aligned with Hill Holliday's integrated, no-ego culture

Client Management & Communication 

• Serve as primary paid social point of contact for client stakeholders
• Present campaign strategies, performance updates, and optimization recommendations to clients
• Translate complex social media concepts and data into clear, actionable business insights
• Build strong client relationships through proactive communication and strategic consultation
• Manage client expectations and navigate performance challenges with transparency and solutions

Platform & Vendor Relations

• Cultivate relationships with Meta, TikTok, Snapchat, LinkedIn, and Pinterest platform representatives
• Secure beta access, preferred inventory, and value-added opportunities for clients
• Stay current on platform updates, algorithm changes, and emerging social media capabilities

Required

• 6-10+ years of hands-on paid social media experience in agency or brand environments
• Expert proficiency in Meta Business Manager, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager
• Proven track record managing multi-million dollar paid social budgets
• Demonstrated success leading teams (2-4+ direct reports) with mentorship and development
• Strong analytical skills with ability to translate data into strategic insights and recommendations
• Experience with conversion tracking, pixel implementation, and attribution modeling
• Excellent client-facing communication and presentation skills
• Bachelor's degree in Marketing, Advertising, Communications, or related field
• Must be available to work EST hours (8am-5pm EST)

Preferred 

• Experience working with higher education, B2B, or complex consideration funnel client
• Platform certifications (Meta Blueprint, TikTok Marketing, LinkedIn Marketing Labs, etc.)
• Experience with creative optimization tools (e.g., Pencil AI, Smartly.io)
• Familiarity with audience segmentation, first-party data activation, and lookalike modeling
• Knowledge of broader digital media ecosystem (programmatic, search, CTV)
• Based in EST timezone (NYC, Boston, or surrounding areas preferred)

Success Metrics for the Role 

• Achievement of client KPIs (CPA, ROAS, conversion rate, cost per acquisition)
• Campaign delivery accuracy and budget stewardship
• Performance improvements through testing and optimization initiatives
• Team development and performance excellence
• Client satisfaction and relationship strength
• Innovation in platform utilization and strategic approach

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.