• Role: CRM & Lifecycle Marketing Lead
• Duration: 8 months (September–April)
• Location: Remote
• Hours/week: 40 hours/week
• Hourly Rate: $75–$85/hour, depending on experience
• This will be a W2 Engagement, click here to learn more
• Background Check Required
• Benefits available.
• Rosie Rules - Please read before accepting a project! 

About the Role:

Our client is seeking a senior-level CRM and lifecycle marketing leader to backfill for an upcoming parental leave and recent team changes. This is a strategic leadership position requiring someone with the experience and confidence to own the organization’s CRM strategy during a peak season while collaborating cross-functionally across a matrixed organization without peer-level guidance.

The ideal candidate will serve as both a stabilizing force and strategic operator, ensuring the CRM roadmap is executed successfully while also navigating internal dynamics and championing CRM priorities at the highest levels.

Key Responsibilities:

Strategic CRM Leadership

• Own and steward CRM strategy across holiday and early 2026 planning cycles

• Shadow current CRM leader prior to leave and ensure smooth transition

• Guide journey planning, testing, segmentation, and performance optimization

Agency Management

• Be the primary CRM contact during creative and technical audits

• Drive prioritization of agency recommendations with CDP Product Owners (DTX & IT)

• Review agency burndown reports and align staffing to quarterly plans

• Ensure implementation of new agency processes (e.g. Campaign Request Forms, Template Library)

Team Leadership & Day-to-Day CRM Oversight

• Directly manage 2 CRM leads with oversight of 2 indirect team members supporting translation and deployment

• Review and advise on campaign planning, creative, and reporting dashboards

• Ensure delivery on campaign requests from regional teams and business units

• Lead CRM discussions on segmentation, journey management, suppression, opt-ins, and platform optimization

• Collaborate with IT to deliver complex CRM initiatives and explore automation opportunities

• Ensure execution of holiday campaigns per plan, resolving content/resource gaps as needed

Executive & Leadership Reporting

• Collaborate with agency, platform, and IT partners to deliver QBRs and CRM performance updates

• Provide ongoing reporting and insights to the leadership team

Planning & Innovation

• Partner with platform teams to scale SMS marketing and pilot agentic or AI-enabled solutions

• Contribute to FY26 planning focused on revenue growth, efficiency, and platform enablement

• Help connect data-driven personalization strategies across CRM, paid, and web channels

Website Content Marketing Oversight

• Manage 2 direct reports responsible for promotional campaigns, product launches, and content updates across owned websites

• Align CRM and content teams to build integrated campaigns across email, SMS, and web

• Contribute to strategic planning for website migration and unified brand experience

• 10+ years in CRM, lifecycle, or digital marketing leadership roles

• Experience with global consumer and e-commerce marketing, including high-volume seasonal cycles

• Proven success navigating matrixed orgs and managing global content and translation workflows

• Strategic fluency in Salesforce Marketing Cloud and Data Cloud (not hands-on execution)

• Expertise in agency management and multi-channel planning

• Track record of managing high-performing teams across CRM and content functions

• Excellent communication, influence, and executive stakeholder management skills

• Strong grasp of data-powered personalization and cross-channel integration

• Clear thinker with calm authority—comfortable driving results independently

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.