Private university in Abilene, TX

Job Title: Copywriter

Location: fully remote, but need to work CST time zone

Duration:  ASAP for 3-6 months with a possibility of FT if things go well

Hours/wk: 20-40 (will vary)

Hourly Rate: $60

This will be a W2 Engagement
Background Check Required
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Job Description:

We’re looking for a creative and strategic Marketing Copywriter to join our Marketing & Communications team. This role is responsible for crafting compelling, audience-driven content across multiple channels to engage prospective students and support enrollment efforts. You’ll work closely with designers, strategists, and digital marketers to develop messaging that aligns with our institution’s brand, voice, and goals.

The team's current Copywriter is retiring at the end of May and is at capacity with her current workload to take on new projects.  They need someone to fill the gap of marketing copywriting needs.  It would be helpful if this person understood higher education timelines and our prospective student (highschoolers, specifically juniors and seniors). 

Key Responsibilities

• Write and edit clear, engaging, and persuasive content for various marketing channels, including web, email campaigns, social media, digital ads, video scripts, and print collateral.

• Develop copy that speaks primarily to prospective students, addressing their needs, interests, and motivations.

• Adapt messaging and tone for different platforms and audiences while maintaining a cohesive brand voice.

• Collaborate with designers and content strategists to create visually compelling and high-impact marketing materials.

• Optimize copy for UX and SEO best practices, ensuring web content is both user-friendly and discoverable.

• Write social media copy tailored to different platforms, balancing creativity with strategy.

• Conduct research and gather insights to inform messaging strategies.

• Proofread and edit copy to ensure clarity, consistency, and accuracy.

• Stay up to date with industry trends, competitor messaging, and best practices in higher education marketing

• 3+ years of copywriting experience in marketing, advertising, or content strategy (higher education experience is a plus).

• Proven ability to write for multiple mediums, including web, social media, digital ads, video, and print.

• Strong understanding of UX writing principles, with the ability to craft clear, engaging, and action-driven content.

• Experience developing copy for social media platforms with an understanding of engagement strategies.

• Excellent editing, proofreading, and storytelling skills.

• Ability to balance creativity with strategic marketing goals.

• Highly collaborative, detail-oriented, and adaptable.

• Comfortable working remotely while maintaining strong communication and collaboration with the team.

Preferred Experience

• Familiarity with SEO best practices.

• Experience with content management systems (CMS) and email marketing platforms.

• Basic knowledge of analytics tools to assess content performance.

What are the 3 most important questions you will ask this person in an interview?

• What is your copywriting experience?
• How do you collaborate with other marketing team members to ensure consistent messaging and visuals?
• How do you make content compelling for prospective students?
• Can you give an example of a campaign or piece of content that resonated with this audience?

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.