upday is a media and tech company and the leading news app in Europe with more than 25 million MAUs. Founded in 2016 as a joint project between Axel Springer and Samsung Electronics, upday became profitable after just 3 years in the market.  

If you’re looking to join a dynamic and international team full of fantastic talent that has the energy of a start-up but the stability of an established media company - look no further, we are your match! 

To achieve our mission, we are currently looking for a Performance Marketing Manager (m/f/d) in Berlin. As part of the marketing team you will manage and optimize our App Marketing activities in all European markets (DE, UK, IT, SP, FR) and you will contribute significantly to the further development of our app strategy.

• You will be responsible for managing performance channels and supporting the growth of our app and our website.
• Your strengths include App Download, Retargeting, Display, Programmatic, Social Media, SEA
• You are responsible for creating acquisition & retargeting campaigns for our international markets 
• Optimizing our app presence in the App Store & Google Play Store (ASO)
• The development of new assets and creative concepts for various channels such as Facebook and Google is your passion
• Continuous conceptual and strategic development of the app activities
• You take care of the expansion of performance-driven measures to increase the reach in Europe for iOS and Android
• Independently manage campaigns, optimize advertising media and conduct performance analyses
• Monitor the performance budget and ongoing KPIs, especially with regard to revenue targets and cost-revenue ratios
• You take over the comprehensive coordination with agencies and service providers

• Your heart beats for performance marketing and you love digital products!
• You have 2-4 years of professional experience in digital marketing, ideally with a focus on performance and/or app marketing.
• Experience in using performance marketing tools such as Google Ads and Facebook Business Manager
• Proactivity, confident demeanor, and ability to work independently
• Passion for excellent digital marketing and interest in journalism and quality media
• You are fluent in written and spoken German and English
• Experience in the area of programmatic buying is a plus

Why joining us? 

• New Work atmosphere with flat hierarchies, fast decision-making processes and an inspiring high-pace environment 
• A great opportunity to work with talented and diverse colleagues from different departments of the upday family (technology, product, marketing, editorial) 
• In addition to free drinks, fresh fruit, you will receive discounts in the Axel Springer canteen|restaurant and benefit from other advantages of belonging to the company 
• We are located in a brand new and terrific open-plan office in the heart of Berlin 
• A lot of team building event such as summer party, lasertag, christmas party, boat party, karaoke 
• Frequent pizza and beer events and afterworks on our 360 rooftop 
• Queer seite regroups LGBTQIA + people working for AS group who organise events, talks and pushes LGBTQAI+ agenda within the AS group and drives new projects to make AS more inclusive. 
• Every year we do an employee nps survey to measure satisfaction 
• Feel free to check our alumnis reviews on Glassdoor & Kununu 

What we offer?

• We provide an onboarding in terms of office equipment in all of the regions and countries through an external service provider (Mac or Microsoft notebook, and Samsung phone) 
• We participate and or host a lot of amazing events such as Tech Con | Women in Tech | Women mentoring programm | Hackathons  | congresses | job fairs
• We provide visa advisory support through a external service provider 
• And of course the best: our Updudettes and Updudes! 

Are you interested? Looking forward to reading your application!
Because I am your contact partner for this position: Michelle Meitner.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs (impostor syndrome) unless they meet every single qualification. At upday we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

A small insight into how we live and implement diversity and inclusion at upday can be found here: https://www.diversity.axelspringer.com/di-stories/upday

We are looking forward to receiving all applications regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age, sexual orientation and identity.