The Opportunity - Social Media Manager!

Are you ready to join a vibrant, hard-working/have fun culture? We're looking for an all-things Social Media Manager to join our marketing team to help drive creative campaigns, understand what's working and adjust strategies accordingly in order to optimize spend. If you understand and have experience with the operational intricacies of making this happen, then this could be a really nice fit for you!

In this role, you will help drive ownership and accountability across social (paid and organic), content marketing and PR channels.

Owns strategy and execution of social media (paid and organic) to accelerate new buyer growth-

• Translates business initiatives and marketing strategy into social calendars and tactical plans for YT, FB, IG, TW
• Develops unique messaging and paid distribution plans suited for each channel and stage of the customer journey
• Directs and reviews creative work to ensure strategic and quality standards are being met
• Measures and reports performance regularly
• Works to improve performance of social channels
• Regularly reviews industry and competitive trends in order to develop insights and implications for messaging and channels
• Adapts media for social channels and/or works with internal creative team and production partners to develop content for social channels
• Writes post copy and metadata for all social content
• Publishes valuable and engaging content to social media channels as outlined in social calendars and that attracts our target groups
• Works with media agency to implement social CRM campaigns for prospecting and retargeting audiences
• Manages our community
• Manages implementation of content marketing strategy-
• Develop long and short form branded content
• Develops social distribution plans and drive-to strategies
• Measures and reports performance regularly, and adapts accordingly
• Manages public relations and corporate communications-
• Works with PR agency to develop press releases and PR launch plans for major business initiatives and partnerships
• Measures and reports performance regularly

At least 5+ years of marketing experience, preferably with at least 3 years client-side or in marketing operations

• Extensive experience developing effective paid social media campaigns on YT, FB, IG, TW
• Skilled at Facebook and Instagram analytics, building custom audiences and creating paid media campaigns
• Experience at high-growth e-commerce, media, or start-up companies
• Experience creating content for social media, either working with content creators, creatives and production companies in the past
• Experience building communities using social media
• Understands data
• Can identify trends and implications and take action as a result

SKILLS:

Strong collaboration skills; Is diplomatic, yet effective

• Demonstrates a thorough understanding of the marketing industry and competitive landscape, stays current on trends and campaigns, brings “outside” thinking to your work, seeks internal and external inspiration to remain relevant
• Loves working with Creatives and has a passion for creative excellence/output
• Curious and passionate about learning
• Contributes to a culture of testing, optimizing, and continually improving
• Creative problem solver, proactively thinks through problems and offers solutions
• No matter the task, you are the type of person that “figures it out”
• An expert at communicating and managing internal and external relationships
• Ability to turn creative ideas into effective social campaigns
• Comfortable working with data and making sense of metrics

Compensation: Commensurate with experience. All your information will be kept confidential according to EEO guidelines. Excellent benefits and other incentives provided.