Since its creation in 2015, Tayara's mission has been to facilitate the daily life of Tunisians and support their various projects: starting a business, finding accommodation, decorating their home, looking for work, etc
Leading the automotive, real estate and retail markets, Tayara is now positioned as the largest classifieds platform in Tunisia and a major player in the digital ecosystem in Tunisia.
Beyond the CV, what we look at first in applicants is attitude and personality. Convinced that skills are easier to learn than interpersonal skills allowing one to adapt to the “Special” culture of the company, of which flexibility, autonomy and collaboration are an integral part.

We’re looking for an experienced and versatile marketing manager (B2C & B2B) with a strong growth mindset. Our ideal candidate has proven experience developing and executing marketing campaigns while managing and inspiring a team. The candidate will manage the day-to-day marketing activities, as well as long-term marketing strategy, thriving with tight deadlines and changing needs of our various audiences.
 

Main missions :

• Responsible for development and execution of the marketing strategy as well as overseeing and managing the day-to-day activities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration across various stakeholders

• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

• Be the ‘voice’ of the company to both the Customer and Consumer; ensuring clear value propositions to each

Job requirement:

• University degree specializing in marketing and communication or equivalent.

• At least 5 years of experience in a similar position within a large multinational brand.

Required Skills :

• Strong communication skills with demonstrated stakeholder management

• Analytical with the ability to identify clear actions from analysis

• The ability to spot trends through market research, data and feedback 

• Strong management of communication / advertising agencies

• A strong people leader

• Strong project management skill set

• Data driven

• Strong understanding of how to utilise the various tools (Microsoft Office, Google Analytics, Adsense, etc)

• Very good command of French and English