Senior Manager, Demand Generation
- Full-time
Company Description
SmartRecruiters empowers a new way of hiring with a one-stop shop cloud platform that makes it possible for smart businesses to find and hire great people.
The centralized workspace spans the entire recruiting process, including deep integration of a marketplace where a company’s best recruitment partners are never more than a few clicks away. SmartRecruiters delivers a collaborative experience for hiring teams where they can successfully discover, engage and close top talent. Unlike traditional outdated systems, SmartRecruiters’ candidate-first approach ensures the right people stay connected with companies and choose to not opt out.
More than 70,000 companies including 1-800-FLOWERS, Associated Materials, Goodwill, NAPA Auto Parts, NewsCred and The Onion rely on SmartRecruiters to hire enough of the right people fast enough to support their business goals. Founded in 2010, SmartRecruiters is backed by Mayfield and Rembrandt Ventures and is based in San Francisco, CA. To learn more, visitwww.smartrecruiters.com.
Job Description
Reporting to the Sr. Director of Demand Generation, you will play a hands-on, mission critical role in developing, managing and measuring demand generation programs using HubSpot and Salesforce. As a key member of the Marketing team, the successful candidate will collaborate with internal teams to gather requirements, and translate business needs into technical executions. Additionally, you will provide technical support, monitoring system notifications and troubleshooting.
THE IDEAL CANDIDATE
You are detail orientated, highly analytical and strive to continuously raise the bar. You love tinkering with Marketing automation software, and are the kind of person who enjoys exploring new and smarter ways to conduct lead generation efforts, because you have an insatiable curiosity for exploring what’s possible.
Qualifications
- Design - Assist with designing lead generation and nurturing programs, lead scoring, and progressive profiling initiatives.
- Configure - Build campaigns and lead nurturing programs using Marketo; set up and execute tactical tasks associated with customized landing pages, forms creation, email campaigns and lead scoring rules. Understand segmentation best practices for efficient and effective campaign targeting.
- Launch - Deploy a portfolio of smart online marketing lead generation programs
- Analyze - Create and maintain a marketing reporting dashboard to continuously refine and improve lead generation efforts that support data-driven marketing decisions.
- Synthesize - Distill data from analytics and implement improvements to lead generation programs. Perform regular tracking of marketing performance. Integrate recommendations into the “Design” phase above and continuously improve our engine. Continually monitor, analyze and tune campaigns to maximize ROI.
ABOUT YOU
- Great attention to detail, highly organized yet able to see the “big picture”
- Fast learner that proactively tackles challenges
- Team player with a strong work ethic
- Ability to thrive in a start-up environment, managing multiple projects simultaneously
- Fun with a great sense of humor
EDUCATION & EXPERIENCE
- BA degree required
- HR (B2B) industry experience a plus
- 3+ years marketing automation experience a plus
- CRM experience with Salesforce.com and familiarity with workflow processes and systems within the marketing/sales cycle
- Experience with configuring reports in Salesforce.com
- Strong skills and experience with database management including record organization and data hygiene
- Familiar with industry best practices in inbound marketing, demand generation, paid/organic search
- Strong data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing solutions
- Experience/passion for A/B testing
Additional Information
SmartRecruiters is a well-funded start-up with a great team who wakes up everyday pasisonate to disrupt an entire industry. You’ll enjoy our open culture and no politics/drama approach as well as cool offices in South of Market in San Francisco. Besides a great work environment and the opportunity to do the best work of their career, we offer competitive salary and benefits as well as stock options. .