SmartRecruiters is a global leader in enterprise recruitment software. Smartr is the candidate product that helps applicants in their job search with tools & insights. SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa. SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. 

We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.

The Head of Product Marketing will own product marketing for Smartr ― SmartRecruiters’ candidate experience & engagement platform for applicants and enterprise customers ― and work with the product teams throughout the complete product development cycle from determining product strategy and feature prioritization to competitive analysis, customer research, naming, positioning, packaging, monetization, and launch. In this role, you’ll shape the product and grow a loyal user and customer base. You & your team will create compelling, insight-led positioning and messaging, develop and deliver impactful go-to-market strategies, and champion customers throughout the product development process. You will work cross-functionally across Product, Engineering, Design, Content, Growth, Commercial, Sales, Marketing, and more.

This is a high visibility role that reports directly to the GM & SVP of Smartr. In this role you must be comfortable being an individual contributor on a strategic and organizational level, while leading the Smartr marketing team in other product marketing tasks.  

We offer remote work in one of our hubs (Germany, Poland, France, UK, and Netherlands). You can be based in one of those countries and work fully remotely.

What You’ll Do

• Own & drive the enterprise strategy & go-to-market for Smartr 

• Lead an initial team of one product marketing manager, and one life-cycle marketing manager

• Develop insight-led, differentiated positioning that translates the capabilities of our product into business value for SmartRecruiters’ customers

• Create and execute integrated marketing campaigns and product launch plans to drive awareness, engagement, and adoption

• Build and deliver clear and effective enablement for customer-facing teams, empowering them to position and sell Smartr to enterprise customers 

• Partner with the Product team on product strategy, and be the subject matter expert on certain products, integrations, and improvements

• Provide Product teams with aggregated, structured and prioritized product feedback across multiple channels

• Become the go-to expert on a unique target persona to create opportunity for demand and accelerate sales velocity

• Present technical marketing content to internal and external audiences, including SmartRecruiters revenue organization, customers, partners, and industry analysts

• Define and execute (technical) marketing deliverables, including but not limited to sales collateral, whitepapers, videos, demos, sales enablement trainings, and presentations 

• Run primary and secondary market research to inform go-to-market strategy, target segments, and messaging for our key audience segments

• 8+ years of product marketing experience, with a minimum of 4+ years of B2B SaaS experience

• Track record of working cross-functionally across Product, Engineering, Design, Content, Sales, Marketing, and Growth teams

• Ability to develop, validate, and refine value propositions, positioning, and key messaging

• Customer-centric mindset with an understanding of how to use data and research, and translate them into meaningful, actionable recommendations

• Ability to build integrated marketing strategies, choosing the right channels to bring products to market

• Very strong written and oral communication skills, excellent storyteller and narrative creator

• Proven technical and marketing skills, including the ability to customize solutions and effectively write/communicate company value propositions and key differentiators

• Demonstrated ability to learn new, complex technologies quickly

• Exceptional people skills to interact with executives, colleagues, cross-functional teams, partners, and customers

• Experience in product management, management consulting, or HR technology is a plus

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.