SmartRecruiters is a fast-growing recruiting SaaS provider on a mission to connect people to jobs at scale. We are bright, passionate individuals on a mission to change the way companies hire.

Rated by industry analysts as the worldwide leader of modern talent acquisition suites, 4,000+ customers around the world use SmartRecruiters’ products to achieve Hiring Success. Our belief is that people are the heart of an organization -- hiring success = business success.

SmartRecruiters offers a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of.

Our inclusive office environment welcomes and respects all.

As a leader of our world-class marketing team, you’ll be driving user adoption of our product, a focus on net retention, and engaging content through creative, persona-targeted lifecycle & growth campaigns. You and the team will have the opportunity to design and deliver end-to-end messaging tracks centered around B2B customer journey milestones, spanning contract signature through account renewal and expansion with support from key stakeholders such as Enterprise Account Management, Customer Success, and Professional Services.

The perfect hire is a data-driven marketer with creative thinking who will…

• Lead a team of 3-4 marketers toward overachievement on critical KPIs tied to growth, net retention, gross retention, and satisfaction
• Become an expert in the SmartRecruiters customer journey and create detailed flows including 1:many and programmatic communications to drive activation and adoption of key features, leading to improvement in product adoption KPIs and NPS
• Define and implement measurable KPIs for lifecycle programs in partnership with Product and RevOps teams, iterating and optimizing on an ongoing basis 
• Partner closely with product marketing, product management, customer success, and operations teams to ensure proper messaging, timing, and execution of one-off and ongoing campaigns via email and in-product
• Act as a critical liaison between marketing, GTM & R&D leadership specific to customer requirements, feedback, and adoption scorecards.
• Support the creation of a meaningful pipeline of add-one opportunities in support our client sales function and customer success teams
• Oversee the customer communications calendar, including designing and deploying email campaigns, positioning & messaging, developing in-product notifications, segmenting audience lists, and reporting
• Build segmentation strategies to customize messaging to users based on key personas, behavioral data, and email engagement data, including in product and email channels.
• Execute and analyze A/B test plans to improve engagement performance and conversion rates 
• Collaborate with product marketing to develop new assets for each stage of the customer journey
• Support the launch of new products through creative and aligned messaging
• Bring customer success stories to the forefront with ongoing persona specific user groups, events, and thought leadership content
• Establish and support cross-functional programs and processes that reinforce a cohesive customer journey

• 10+ years experience in SaaS marketing with a preference for lifecycle management & customer experience marketing
• Relevant experience using marketing automation technology (ideally Marketo) and Salesforce
• Adept at mapping product usage behavior and feature conversion to account health metrics
• Data driven, self-starter with an eye for building programs that scale.
• Hands-on attitude and excellent project management skills
• Strong communication & managerial skills
• Track record of effective stakeholder management and cross-functional collaboration
• Experience with product analytics tools a bonus

You will join a highly cross-functional and impactful product marketing team at SmartRecruiters. This is an opportunity for you to take ownership of core product marketing competencies and bring them to life for the entire organization and customers.

FAQ

• Status: Full-time employee
• Start date: As soon as possible
• Location: Remote
• Salary: based on experience
• Equity: Yes

SmartRecruiters has transformed the hiring process by reducing the stress that comes along with attracting, finding, engaging, and hiring new talent. Leading enterprises like IKEA, Bosch, Visa, Marc Jacobs, and Square have abandoned their previous Applicant Tracking Systems (ATS), for our all-in-one platform. What once started as a freemium product has now turned into the world’s fastest-growing enterprise solution.

We are a fast-growing, Series D funded startup on a mission to IPO. If you're looking to surround yourself with bright and passionate individuals that drive you to be your best - you've found the right place! Our transparent and entrepreneurial environment allows you to feel supported, grow your career, and have fun along the way. Everyone is encouraged to be the CEO of their job. This empowers individuals to own their roles and have the confidence to explore and implement new ideas. SmartRecruiters believes in promotion from within, so high performance leads to upward mobility.

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.