Product Marketing Manager

  • 225 Bush St, San Francisco, CA 94104, USA
  • Full-time

Company Description

SmartRecruiters is a fast-growing recruiting SaaS provider that helps companies hire the best with its industry-leading Talent Acquisition Suite.  

As the hiring success company with 4,000+ customers -- including industry leaders like Bosch, LinkedIn, Twitter, Skechers, and Visa -- our belief is that people are the heart of an organization. Hiring success = business success. We offer a collaborative office environment that’s business casual and dog-friendly, with catered meals, unlimited snacks, philanthropic activities, as well as competitive salaries and equity. Needless to say, we make sure you’re taken care of.

Job Description

SmartRecruiters is looking for a Product Marketing Manager (PMM) to create new and modern approaches to value-based selling and storytelling.

As a key player on a growing team, reporting to the Director of Product Marketing, you will develop deep understanding of our customers, the recruiting (and business) ROI they’ve achieved since using our product, and the actions they took to get there.

In this highly visible role, you will work cross-functionally with our Customer Success (aka. “Hiring Success”), Product, Sales and Ops teams to improve knowledge-share and elevate strong customer ROI stories.

A sample of your projects and deliverables include: Case studies, use cases , ROI calculators, business cases, etc. (assets & tools focused on demonstrating business value from the customer’s perspective)

Key Responsibilities

  • Storytelling - Tell compelling business value stories about our customers across segments and industries, their achievements and use cases. Must be proficient with positioning, framing, and providing clear design direction, as well as self-sufficient in asset development.

  • Data Interpretation - Derive quantifiable impact, simple messaging from customer-product usage reports and customer interviews.

  • Asset / Tool Development - Build business value marketing assets (e.g., case studies, ROI calculators, etc.) to improve our ability to assist customers quantify business outcomes; track tool usage to iterate and drive alignment.

  • Competitive Intelligence - Improve close and win rates in deals by becoming an expert on what motivates customers towards change, as well as how we deliver more value vs our competitors

  • Sales Enablement - Partner with field enablement to help educate the field and increase internal Sales awareness on what’s available and how to apply the tools in the sales cycle.


  • You have 3-4 years experience in product marketing, business development, and/or management consulting
  • You are a convincing writer / storyteller
  • You are analytical, comfortable extracting key points from data that support and validate your story
  • You are adaptable, can quickly grasp different sales processes and how best to partner with sales on scaling winning formulas
  • You are inquisitive about customer pain points and product solutions
  • You are a critical thinker and thrive in a fast-paced environment
  • Background in HR Tech and/or B2B SaaS preferred, but not required
  • Bonus: You can build basic financial models

Additional Information

You will join the SmartRecruiters product marketing team during what’s arguably its most interesting stage. This is an opportunity for you to take ownership of core product marketing competencies and bring them to life for the entire organization. We’re an international company with 6 offices around the world. Our San Francisco headquarters is based in the heart of the financial district.

SmartRecruiters has transformed the hiring process by reducing the stress that comes along with attracting, finding, engaging, and hiring new talent. Leading enterprises like IKEA, Bosch, Visa, Marc Jacobs, and Square have abandoned their previous Applicant Tracking Systems (ATS), for our all-in-one platform. What once started as a freemium product has now turned into the world’s fastest growing enterprise solution.

We are a fast-growing, series C funded startup on a mission to IPO. If you're looking to surround yourself with bright and passionate individuals that drive you to be your best - you've found the right place! Our transparent and entrepreneurial environment allows you to feel supported, grow your career, and have fun along the way. Everyone is encouraged to be the CEO of their job. This empowers individuals to own their role and have the confidence to explore and implement new ideas. SmartRecruiters believes in promotion from within, so high performance leads to upward mobility.

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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